Agile Business Ownership and the premise of continuous business value discovery and delivery
Luiz C. Parzianello
Especialista em Gest?o Estratégica de Negócios (do planejamento à execu??o) | Autor, Palestrante, Mentor e Professor
Now that you have understood that value creation is essential for the sustainability and growth of any organization (first premise), that strategy drives organizational evolution (second premise) and that strategy execution enables business agility (third premise), we present the fourth premise of the Evolutionary Practices of Agile Business Ownership:
(4) A management system must ensure a continuous process of business value discovery and delivery for all stakeholders.
In the agile context, it is essential for organizations to adapt quickly to market changes and customer demands in order to remain competitive. Value discovery is a collaborative, iterative and incremental effort, which ensures that products and services are aligned with customer expectations and strategic business objectives. Value delivery, in turn, must be fast and effective, exceeding expectations and building customer loyalty. These processes create a positive feedback loop, stimulating continuous improvement and innovation.
The continuous discovery of value involves identifying business opportunities, understanding customer needs, following market trends and technological advances. This keeps the company relevant and competitive, fostering innovation, which is essential for growth and differentiation in the market.
The continuous delivery of value is equally crucial, providing products and services that consistently exceed expectations. This contributes to customer satisfaction, talent retention, investor confidence and company reputation, as well as generating sustainable revenues, vital for long-term survival and growth.
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Therefore, the fourth premise of the evolutionary practices of Agile Business Ownership emphasizes the importance of an integrated management system, made up of:
These systems form a virtuous cycle, where value discovery and delivery reinforce each other, propelling the organization towards prosperity and sustainability. This concludes the discussion on Generating Business Value. In the following articles, we will explore the five premises of Business Value Discovery, providing the basis for effective strategic management.
To think about: Does your leadership still see strategy only as objectives and goals to be achieved, without understanding the cause and effect relationships that make the top management's vision a reality? Is strategic planning an active part of a dynamic process that directs, structures, monitors and evaluates the evolution of the business? How are strategic thinking and a value creation mentality being developed in your leadership?
Unveiling the 4th Pillar of Agile Business Ownership: Continuous Discovery and Delivery This is a fantastic conclusion to your series on Agile Business Ownership! Understanding the importance of continuous business value generation is crucial for any entrepreneur looking to stay ahead of the curve. Here, let's delve deeper into the potential 4th premise you mentioned: Continuous Business Value Discovery and Delivery. Imagine your business as a living organism. It needs to constantly adapt and evolve to survive in a dynamic marketplace. This 4th premise emphasizes the importance of building a system that continuously identifies what your customers value and then delivers it to them efficiently. Here's how this might translate into action: Focus on Learning: Agile businesses are constantly gathering feedback from customers and the market. This can involve surveys, user testing, social media listening, and even simply having conversations with your customers.