The Agile Brand: The Value of B2B2C E-commerce
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
The top-ranked enterprise marketing podcast, available everywhere
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About the Episode
Today we’re going to talk about the value of #B2B2C #ecommerce, and how to create a win-win situation for all parties involved despite the challenges and risks associated with B2B2C and self-service models, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
To discuss this topic, host Greg Kihlstrom welcomes Carlos Manalo , Co-CEO and Co-Founder at The Office of Experience and Tom Flierl , Chief Commercial Officer at Amla Commerce, makers of Znode .
ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360
About Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space. As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey. By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution. His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world’s leading brands.
About Tom Flierl
Tom is the Chief Commercial Officer at Amla Commerce, creator of ecommerce software products Artifi and Znode. Tom leads the sales, marketing, channel management, and account management teams and managing analyst relations. He leverages over 20 years of business experience in branding, marketing, digital commerce, and technology to assist customers through their digital journey. Tom is frequently featured as a speaker and thought leader on digital commerce.
Resources
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?? Book Updates
Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!
?? Events & Speaking Engagements
3/17-20: Shoptalk 2024 (Las Vegas, NV): Greg will be doing podcast interviews with some of the world's leading retailers at this conference.
4/12-13: AAF District 3 Conference (Richmond, VA): Greg will be talking about the impact of AI on marketing and advertising agencies and their clients.
4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration
5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire . Register now with code AGILE for 15% off your registration.
6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.
6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.
8/10-12: eTail Boston (Boston, MA): Greg Kihlstr?m will be participating in this leading e-commerce event. Stay tuned for more.
9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations. Register now with code AGILE150 for $150 off your registration
9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlstr?m will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.
Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker
Loving this deep dive into #B2B2C #ecommerce! ?? It reminds me of the idea that true innovation comes from embracing challenges - navigating the B2B2C landscape requires creativity and a mindset open to change. ?? Keep the insights flowing!