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This week we feature an article by Landrum Talent Solutions (formerly Ceres Talent) that interviews Tina Beaty, CMO at SHRM , plus interviews on The Agile Brand #podcast with Nicholas Holland from HubSpot on using #AI to reach more customers, and Kevin Li , VP of Product Strategy and Rupali Jain , Chief Product Officer at Optimizely on cultures of experimentation, and #composable omnichannel marketing.

?? PLUS: Pre-order now! ?? Don't miss out on the new Agile Brand Guide to Generative AI, by Greg Kihlstr?m with a foreword by Bernadette Nixon, CEO of Algolia available for pre-order now and for sale November 7!

Feature

A Conversation with Tina Beaty, CMO at SHRM

This article was written by Landrum Talent Solutions (formerly Ceres Talent) | View the full article

Ceres Talent was fortunate to spend time with?Tina Beaty, the Chief Marketing & Experience Officer of one of the most respected associations in the country, the?Society of HR Management, or SHRM, the trusted authority for all things work.?With nearly 325,000 members, SHRM impacts the lives of more than 235 million workers and families globally by empowering HR professionals, business executives, and people managers to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

Every association leader is focused on helping members be more successful in their professional lives. For CMOs like Tina, this means having audience-centric principles and a talented, curious, and driven team to execute the organization’s strategic marketing plans.

Here are a few highlights from our discussion with Tina:

CT: What experience from your previous marketing roles informs what you’re doing as a CMO?

TB:? It’s the understanding of what an audience persona is. I started my career in PR where the focus is always putting your audience first. It was with that ethos that I embarked on every job since. It may not have been called “audience-centricity” back then, but the same principles apply:? put the audience first and build a story of influence around them.

I have always been interested in and driven by the idea that if you know who your audience is, you can change the way they think, feel, or behave. Recognizing the power in that means you can really wield the marketing and communications toolkit for good or bad. I’ve been thankful throughout my career to have worked at places with passionate missions that believe in audience-focused channels.

This article was written by Ceres Talent | View the full article

From The Agile Brand Podcast

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Latest Books

?? NOW AVAILABLE FOR PRE-ORDER: The Agile Brand Guide: Generative AI with more details coming soon!

?? NOW ON AUDIOBOOK: The Agile Brand Guide: Conversational Marketing with a foreword by Jamie Adams, Chief Revenue Officer at Scorpion

Upcoming Events & Speaking Engagements

11/2: CTA 2023 (Cayman Islands): Greg Kihlstr?m will be presenting on the topic of generative AI at the CIMPA Annual Marketing Conference.

2/5-7: Medallia Experience (Las Vegas, NV): Greg Kihlstr?m will be talking with industry leaders for the podcast.

2/26-28: eTail West 2024 (Palm Springs, CA): Greg Kihlstr?m will be moderating a panel at this premier retail event.

9/2024: MAICON 2024: It's (Past) Time for AI Operations (Cleveland, OH): Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations.

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