The Agile Brand: The Self-Optimizing Enterprise with Don Schuerman, CTO at Pega

The top-ranked enterprise marketing podcast, available everywhere

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About the Episode

There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of #generativeAI are helping to shape the enterprise of tomorrow.

Today, we’re going to discuss building the self-optimizing enterprise and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly with artificial intelligence.?

Host Greg Kihlstrom welcomes Don Schuerman , CTO and VP of Product Strategy & Marketing at Pegasystems stems, to discuss this topic.

ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360

Listen to more episodes on?Apple ?|?Spotify ?|?Website

About Don Schuerman

Don Schuerman is CTO and Vice President of Marketing and Technology Strategy at Pegasystems, responsible for?Pega’s industry-leading low-code platform?for?AI-powered decisioning?and?workflow automation. He has over 20 years of experience?delivering

enterprise software solutions for Fortune 500 organizations, with a focus on digital?transformation, mobility, analytics, business process management, cloud and CRM. Don has led?enterprise software implementations and provided technology and architecture consulting to?senior business and technology executives from Fortune 500 organizations, including American Express, Citibank, JP Morgan Chase, and BP. ?Don holds a BS in Physics and Philosophy from?Boston College.?

Resources

• Pega website: https://www.pega.com
• Register for PegaWorld iNspire, June 9-11 in Las Vegas: https://www.pega.com/events/pegaworld
• Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: https://tinyurl.com/5jpwhycv
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com
• The Agile Brand podcast is brought to you by TEKsystems . Learn more at https://www.teksystem.com
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.?https://www.missinglink.company

Listen to more episodes on?Apple | Spotify | Amazon | YouTube |?Website

?? Book Updates

NOW AVAILABLE: Meaningful Measurement of the Customer Experience, Second Edition by Greg Kihlstr?m with a foreword by Greg Melia, CAE , CEO of Customer Experience Professionals Association (CXPA)

Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!

?? Events & Speaking Engagements

4/12-13: AAF District 3 Conference (Richmond, VA): Greg will be talking about the impact of AI on marketing and advertising agencies and their clients.

4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration

5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire . Register now with code AGILE for 15% off your registration.

6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.

6/17-20: Forrester CX (Nashville, TN): Greg will be presenting on RTIM. More details forthcoming.

6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.

8/10-12: eTail Boston (Boston, MA): Greg Kihlstr?m will be participating in this leading e-commerce event. Stay tuned for more.

9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations at this conference from Marketing AI Institute . Register now with code AGILE150 for $150 off your registration

9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlstr?m will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.

10/16-18: Shoptalk Fall (Chicago, IL): Greg Kihlstr?m will be interviewing and talking with industry leaders at this retail-focused show.

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker