The Agile Brand: Search and the Customer Experience, with David Ting, Zenni Optical
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
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About the Episode
Recently, Zenni Optical , the world's leading online eyewear retailer with more than 50 million frames sold worldwide, chose the Algolia #AI Search platform to improve its customer experience and elevate its position as a leading destination for online prescription eyewear. This change helped contribute to a 34% surge in search revenue, amongst other benefits.
Today we’re going to talk about the power of #search in improving the customer experience and generating greater revenue.
To discuss this topic, host Greg Kihlstrom welcomes David Ting , CTO at Zenni Optical.
ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360
About David Ting
David Ting is Chief Technology Officer and General Manager at Zenni Optical. With more than three decades of experience, he is evolving the online customer experience while driving innovation across the Zenni business offering. David has expansive experience building out successful and innovative technology platforms for established brands such as Yahoo!, Newscorp, Blizzard and IBM, and startups including Flexport, DataVisor, and Nylas. He led cross-functional, global teams of engineers, product managers and designers, and his platform build-outs have been featured at Google Next, AWS reinvent and Alibaba Cloud Summit. In 2022, Ting was also selected as one of the top 100 Engineering Leaders by Alumni Spotlight, and his Engineering team has been ranked 29 by Comparably.
Resources
Here are three key takeaways from our conversation:
1?? AI and the Search Experience: We all know that AI is a hot topic these days, and we couldn't ignore it in this episode. David Ting from Zenni Optical discusses the powerful AI features of the search platform they implemented, including the AI synonyms feature. Learn how AI is revolutionizing the search experience and discover how brands can leverage this technology to enhance customer engagement.
2?? The Tech-Led Transformation: Technology has become an essential part of every brand's success. David highlights the importance of being tech-led and how brands that embrace technology are the ones that will thrive in today's digital landscape. Discover the strategies and insights that can help your brand stay ahead of the curve and drive growth.
3?? Data-Driven Decision Making: In this episode, we explore the power of data and how it can drive better strategies, decisions, and outcomes. Our guest shares his expertise on leveraging targeted data, AI, and other technologies to create personalized and engaging customer experiences. Get inspired by real-world examples and learn how data-driven decision-making can lead to increased conversions and profitability.
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?? Book Updates
Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!
?? Events & Speaking Engagements
2/5-7: Medallia Experience (Las Vegas, NV): Greg Kihlstr?m will be talking with several industry leaders for the podcast.
2/22: Sparking a Culture of Agility (virtual): Greg Kihlstr?m and Matthew Egol will be co-presenting this webinar on building a customer-centric culture centered on meaningful change.
2/26-28: eTail West 2024 (Palm Springs, CA): Greg Kihlstr?m will be moderating a panel at this premier retail event.
3/6-7: AAMD TechCon (Denver, CO): Greg will be speaking about building a customer-centric brand in a talk based on his book, House of the Customer and doing a fireside chat w/ Adam C. on the topic of #AI adoption.
3/17-20: Shoptalk 2024 (Las Vegas, NV): More details forthcoming
4/12-13: AAF District 3 Conference (Richmond, VA): Greg will be talking about the impact of AI on marketing and advertising agencies and their clients.
4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration
5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire
6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.
6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.
9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations.
9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlstr?m will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.
Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker
That's a fantastic achievement for Zenni Optical! ?? As Henry Ford once said, "Stopping advertising to save money is like stopping your watch to save time." Improving customer experience through AI like Algolia is indeed a game-changing strategy. Also, speaking of groundbreaking achievements, there's a sponsorship opportunity for the Guinness World Record of Tree Planting you might find interesting. Here's everything you need to know: https://bit.ly/TreeGuinnessWorldRecord ??? Let's make history together!