The Agile Brand: Real conversations about AI, first-party data, and e-commerce CX

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This week we feature an article Greg Kihlstr?m wrote for CMSWire on having real conversations about #AI (instead of focusing on the hype), plus interviews on The Agile Brand #podcast with Derek Slager , CTO & Co-Founder of Amperity about a successful #firstpartydata strategy, Paul T. from Cloudinary about enhancing the #ecommerce #CX, and Daniel Maloney from Tailwind about AI as a member of your #marketing team.

?? PLUS: Now Available! ?? Don't miss out on the new Agile Brand Guide to Marketing Measurement & Analytics, featuring a foreword by JR Sherman. CEO at RainFocus, available now!

From The Agile Brand Podcast

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Here are the latest 3 episodes:

Feature Article

CMSWire: AI in the Workplace: Jobs, Creativity, & Ethics at Stake?

by Greg Kihlstrom for CMSWire

If you're in marketing or customer experience, 30% of your job could be automated by 2030. Shouldn't you want more rewarding work anyway?

I’ll confess that I’ve been guilty of some of what I’m about to say, but as a proponent of agile and continuous improvement in general, we should all strive to do better. As tempting as it is to talk about artificial intelligence either in awe of its rapid adoption and growth or in fear and contempt about its potential to destroy jobs, livelihoods, as well as our privacy, I believe that there are more real conversations we should be having. Having these conversations means getting to the real heart of the challenges and opportunities that AI in the workplace presents.

I realize that, reading this publication, you’re most likely in a marketing, customer experience, technology, or some other knowledge worker position, so you can look at this from the perspective of what McKinsey has estimated as?30% of your job being able to be automated by 2030. A question, though is would you miss that 30% if it were replaced by other, more rewarding work?

I don’t mean to sound callous here, but I rather want to focus our attention on some tangible things we can do.

In this article, I’m going to explore these topic areas and look at what I think are the real conversations we need to be having.

This article was written by Greg Kihlstr?m for CMSWire. Read the full article here.

Latest Books

?? NOW AVAILABLE FOR PRE-ORDER: The Agile Brand Guide: Generative AI with more details coming soon!

?? NOW ON AUDIOBOOK: The Agile Brand Guide: Conversational Marketing with a foreword by Jamie Adams, Chief Revenue Officer at Scorpion

Upcoming Events & Speaking Engagements

11/2: CTA 2023 (Cayman Islands): Greg Kihlstr?m will be presenting on the topic of generative AI at the CIMPA Annual Marketing Conference.

11/16: CMSWire & Progress Software (virtual): Content Management & AI: Accelerate Productivity for Marketing, IT, and Customers

2/5-7: Medallia Experience (Las Vegas, NV): Greg Kihlstr?m will be talking with industry leaders for the podcast.

2/26-28: eTail West 2024 (Palm Springs, CA): Greg Kihlstr?m will be moderating a panel at this premier retail event.

9/2024: MAICON 2024: It's (Past) Time for AI Operations (Cleveland, OH): Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations.

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