The Agile Brand: Personalized Customer Journeys, Enterprise SEO, and Professional Services CX
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
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This week we feature an article Greg Kihlstrom wrote for MarTech on #personalized #customerjourneys, plus interviews with Adrien Menard of Botify on Enterprise #SEO, Michael Stiefvater of Arlington Economic Development on the role place plays in corporate #strategy, and Blake Godwin of Client Savvy on #CX and #ProfessionalServices on?The Agile Brand Podcast.
Latest Books
AVAILABLE NOW: The Agile Brand Guide: Marketing Operations with a foreword by Tommi Marsans , Verizon Business Group Transformation Lead.
COMING SOON: The Agile Brand Guide: Conversational Marketing with a foreword by Jamie Adams , Chief Revenue Officer at Scorpion
NOW ON AUDIOBOOK: The Agile Brand Guide to AI & Marketing with a foreword by Carlos Manalo , Co-CEO at The Office of Experience
Featured Article
MarTech: 4 AI Categories Impacting Marketing: Personalized Customer Journeys
AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect. While many brands have started their own journey with personalized customer journeys, few have reached the holy grail, which is an end-to-end, omnichannel, orchestrated and personalized customer journey.?
In this third article of the series, we will look at personalized customer journeys, how artificial intelligence is integral to them and the platforms and tools that make them possible.
领英推荐
Personalized customer journeys are more than just marketing automation
When we talk about personalized customer journeys, we mean going beyond simple marketing automation, where the customer experience is tailored to provide the “next best action” for the individual based on their behaviors and propensity to engage/buy specific products and services. Utilizing AI and machine learning, these platforms and methods put the customer at the center of the action.
This article was written by Greg Kihlstr?m for MarTech. Access the rest of the article here.
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