Agile Brand Newsletter: Prioritization, Customer Expectations, and the Value of Customer Data

This week, we are featuring an article Greg Kihlstrom wrote for CMSWire on the value of prioritization models, plus interviews with Barry Padgett , CEO of industry-leading CDP Amperity about the value of Customer Data, and Craig Colby , President of OneStream Software about setting customer expectations early in the sales process to achieve better customer satisfaction on The Agile Brand Podcast.

NEWS:

• The Agile Brand Podcast is now one of Feedspot 's Top 25 Marketing Technology Podcasts
• Greg will be speaking at the upcoming Cornerstone League ELEVATE Leadership Conference later this month
• Greg has been named a Top 20 Thought Leader in #Marketing and #CustomerExperience by Thinkers360

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Featured Article

Using an Agile Approach for Marketing Success

Customers continue to demand more personalized experiences, even leaving brands that fail to provide the level of service they expect. But at the same time, customer expectations are rising, and the data privacy demands that eschew third-party data harvesting and identity stitching are also growing in complexity. All of this adds up to a need for brands to create a first-party data strategy that allows companies to collect information directly from consumers, and consumers receive world-class customer experiences in return.

Read the rest of the article on Forbes

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From the Podcast

NEW! #270: Setting Expectations Early for Better Customer Experience with Craig Colby, President of OneStream Software. Make sure to check out the latest episode of the podcast -

#269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity

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Read more in my latest book

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