The Agile Brand: Missed opportunities with AI and CX
The Agile Brand? with Greg Kihlstr?m
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
The top-ranked enterprise marketing podcast, available everywhere
?? Listen to This Episode:
About the Episode
As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential.
Today we’re going to talk about missed opportunities for #AI in the #customerexperience and what brands can do to embrace and benefit from them.?
Host Greg Kihlstrom welcomes Tony Grout , Chief Product and Technology Officer at Showpad , a sales enablement platform., to discuss this topic.
ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360
About Tony Grout
With over two decades of experience, Tony brings a wealth of expertise to his role of Chief Product Officer at Showpad. Prior to joining the organization at the start of 2022, he held senior leadership roles most recently at Miro and before that at Alfresco, Atlassian, Skype, Microsoft and IBM. Tony has a strong technical background that complements his obsession for building products with a frictionless user experience.
As well as being passionate about building consumer-grade products for business users, Tony has firsthand experience of being a seller and a sales manager. As part of his IBM executive pathway, he spent a year in the sales team working on some of IBM’s largest and most complex deals.
Tony also held a senior leadership role in the digital transformation of Lloyds Banking Group, helping 18,000 colleagues evolve from being project to product led, while retaining a deep customer focus in this highly regulated industry.
Outside of work Tony is a mentor at Surrey University for their MBA students, as well as working with Fidelity International Strategic Ventures coaching some of their SaaS portfolio companies.
Resources
Listen to more episodes on?Apple | Spotify | Amazon | YouTube |?Website
领英推荐
?? Book Updates
NOW AVAILABLE: Meaningful Measurement of the Customer Experience, Second Edition by Greg Kihlstr?m with a foreword by Greg Melia, CAE , CEO of Customer Experience Professionals Association (CXPA)
Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!
?? Events & Speaking Engagements
4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration
5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire . Register now with code AGILE for 15% off your registration.
6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.
6/17-20: Forrester CX (Nashville, TN): Greg will be presenting on RTIM. More details forthcoming.
6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.
8/10-12: eTail Boston (Boston, MA): Greg Kihlstr?m will be participating in this leading e-commerce event. Stay tuned for more.
9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations at this conference from Marketing AI Institute . Register now with code AGILE150 for $150 off your registration
9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlstr?m will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.
10/16-18: Shoptalk Fall (Chicago, IL): Greg Kihlstr?m will be interviewing and talking with industry leaders at this retail-focused show.
Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker
Embracing AI can truly transform customer experience. Like Elon Musk suggests, innovation doesn't wait for perfection. Let's create impactful changes! ??