The Agile Brand: MarTech stack evaluation, composable ecommerce, and customer-centricity
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
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This week we feature an article Greg Kihlstrom wrote for Fast Company on what #CMOs need to know about their #MarTech stack. Plus, interviews with Filippo Conforti , CEO of Commerce Layer on #composable #ecommerce and #CX, Angela Adams of Arlington Economic Development on #publicart and the future of #place, and Amanda Ono , CHRO at Kroll on sharing the goal of #customercentricity between #leaders and employees on The Agile Brand Podcast.
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Featured Article
As a marketing leader, you need to understand the health of your marketing technology stack. Your marketing technology stack is made up of all the tools, platforms, and systems you use to support your marketing efforts, and it plays a critical role in the success of your campaigns. With the constantly evolving landscape of marketing technology, however, it can be challenging to keep track of all the moving parts and ensure that your stack is functioning optimally.?
In this article, I will discuss what marketing leaders need to know about the health of their marketing technology stack, including the importance of data management, the role of integration, and the need for continuous optimization. By understanding these key factors, you can take the necessary steps to ensure that your marketing technology stack is supporting your marketing efforts effectively and efficiently.
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This article was originally written by Greg Kihlstr?m for Fast Company Executive Board. Read the original article here.
From The Agile Brand Podcast
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