The Agile Brand: MarketingOps, Scaling CX with AI, the Omnichannel Experience, and Prioritizing Strategy
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
LINKS: Consulting?| Speaking | Workshops | Podcast | Books
NEW BOOK: The Agile Brand Guide to Marketing Operations is now available, and features a foreword by Tommi Marsans , Verizon Business Group Transformation Lead.
This week we feature an article Greg Kihlstrom wrote for the GK5A blog on maximizing results from #MarketingOps, plus interviews with Shelia Anderson , US CIO at Aflac on scaling #CX with #AI, Bobby Arbuthnot of 优利系统 on prioritizing strategic needs, and Asim Zaheer , CMO at Glassbox on #marketing, AI, and the #omnichannel experience on?The Agile Brand Podcast.
Latest Books
JUST RELEASED: The Agile Brand Guide to Marketing Operations with a foreword by Tommi Marsans , Verizon Business Group Transformation Lead
NOW ON AUDIOBOOK: The Agile Brand Guide to AI & Marketing with a foreword by Carlos Manalo , Co-CEO at The Office of Experience
Featured Article
GK5A: Using a Data-Driven Marketing Operations Strategy to Achieve Maximum Results
It is essential for CMOs to be able to understand how to use data and insights to drive their marketing operations strategies in order to achieve the results and efficiency needed to stay competitive. A modern marketing operations strategy focuses on leveraging data as well as demand and lead generation enhancements, asset optimization strategies, and marketing automation technologies. By understanding how these elements work together, CMOs can create an effective marketing operations strategy that will help them achieve maximum results.
Defining Marketing Operations Strategy
A marketing operations strategy is a plan that outlines the various elements needed for successful digital marketing, such as data-driven KPIs (key performance indicators), demand and lead generation enhancements, asset optimization strategies, and the adoption of marketing automation technologies. The primary goal of a successful marketing operations strategy is to maximize the effectiveness of your campaigns by leveraging data in order to optimize marketing efforts and improve ROI (return on investment).
For any business big or small, they need to make sure that their marketing operations strategy is on point in order to maximize efficiency and increase results. By optimizing the end-to-end process, this can ensure that the company's campaigns are up to par with whatever their end goals are. Additionally, having a strong understanding of the landscape of digital marketing today can help ensure that its resources are used effectively to get the most out of every campaign. With careful planning and execution, any business can make sure their marketing operations are running smoothly and efficiently for long term success.
领英推荐
An effective marketing operations strategy can improve the way a business operates and makes sure all campaigns are running efficiently. From increased demand generation to better asset and content optimization, the improvements that this strategy brings to the table are undeniable. Additionally, automation tools significantly speed up marketing processes, allowing businesses to maximize their productivity and not miss any important opportunities thanks to streamlined workflows and tasks. All of these benefits lead to more efficient operations and better outcomes for businesses in the long run!
This article was written by Greg Kihlstr?m for the GK5A blog. Access the rest of the article here.
With 1 Million Downloads & Counting: Feedspot's 25 Best Marketing Technology Podcasts & 2023 Signal Awards Winner | Listen on?Apple?| Spotify | Amazon |?Website
Greg Kihlstr?m will be speaking at the following events:
Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker