The Agile Brand: Agile Marketing, AI and Automation, and Meaningful Change from Within the Org
The Agile Brand? with Greg Kihlstr?m
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
LINKS: Consulting ?| Speaking | Workshops | Podcast | Books
This week we feature an article Greg Kihlstrom wrote for Agile Marketing Alliance on #AgileMarketing . Plus, interviews with Joe Robinson of Hummingbird on #AI and #automation in #financialservices , Jared Lansky of MediaMath on in-game #advertising , and Anthony Coppedge of IBM on meaningful #change from within an org on?The Agile Brand Podcast .
NEWS
AVAILABLE TODAY: The Agile Brand Guide to Agile Marketing Implementation with a foreword by Anthony Coppedge , Business Agility Lead, Digital Sales at IBM
Featured Article
by Greg Kihlstr?m
I’ve worked with many different types of teams in my career using many different methods. Some have been what I would call “strict” Scrum, while others have incorporated hybrids like “Scrum-ban,” or some other hybrid Agile methods, and still, others had no adoption of Agile principles or methods at all. I wrote my latest book,?The Agile Brand Buide to Agile Marketing Implementation ?because I have seen many well-intentioned organizations struggle—particularly in beginning stages—in incorporating Agile Marketing in a way that really works for them and is sustainable beyond a novel experiment. Having helped numerous companies through this initial learning stage, there are a few things I’ve learned myself which I wanted to share with others.
I also haven’t always been so strong in my beliefs that Agile principles and the methods they produce can provide the blueprint for teams to create successful marketing campaigns and initiatives. Time and again, however, I’ve seen how adopting Agile principles and practices such as Scrum can make positive impacts on teams and their results once they can overcome a few initial hurdles.
If one of your marketing colleagues has said something similar to, “We tried Agile, and it didn’t work,” I have a simple response. If it didn’t work, you weren’t doing it right. This could be that you were too rigidly applying rules that simply couldn’t fit the way your business operates, you weren’t using it for the right projects, or you weren’t using it to solve the right problem, or any number of other potential but completely understandable mistakes. And that is even beyond the fact that “doing Agile” can mean any number of things. Was it Scrum, Kanban, Scrum-ban, or something else made up by a team member and called Agile?
In this article, I’m going to discuss some things to consider if adopting Agile approaches for your marketing team isn’t working as well as it could.?
领英推荐
For more insights and ideas on Agile Marketing, check out the 2 books on Agile Marketing in the Agile Brand Guides series:
Feedspot's 25 Best Marketing Technology Podcasts & 2023 Signal Awards Winner | Listen on?Apple ?| Spotify | Amazon |?Website
Greg Kihlstr?m will be speaking at the following:
Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker