The Agile Brand: Learning from our data with Matt Swalley, Omneky
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
The leading enterprise marketing podcast, available everywhere
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About the Episode
Today we’re going to talk about the value of learning from internal data and #customerdata to improve the #customerexperience.
To discuss this topic, host Greg Kihlstrom welcomes Matt Swalley , Co-Founder and Chief Business Officer at Omneky .
ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360
About Matt Swalley
Matt Swalley is Co-Founder and Chief Business Officer of Omneky, an AI marketing platform that generates and optimizes personalized ad creatives to increase sales across all digital touchpoints. Powered by OpenAI's GPT-3, DALLE-2, and our own proprietary algorithms, Omneky's platform empowers customers to analyze the design preferences of all the customer's target audiences, and manage thousands of AI-generated ads designed to drive conversions for each customer profile.
Matt brings 13 years of strategic leadership experience from AT&T, where he specialized in corporate strategy, business development, and sales team growth. As a member of the Corporate Strategy Team for AT&T, Matt led various strategic initiatives, financial planning, go-to-market strategy, and analysis. Matt also held leadership positions as Chief of Staff for AT&T’s Global Business segment and directed sales teams in small business and mid-market enterprise accounts. Matt has an undergraduate degree from the Kelley School of Business at Indiana University, and an MBA from Warrington College of Business at the University of Florida.
Resources
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?? Book Updates
Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!
?? Events & Speaking Engagements
2/22: Sparking a Culture of Agility (virtual): Greg Kihlstr?m and Matthew Egol will be co-presenting this webinar on building a customer-centric culture centered on meaningful change.
2/26-28: eTail West 2024 (Palm Springs, CA): Greg Kihlstr?m will be moderating a panel at this premier retail event.
3/6-7: AAMD TechCon (Denver, CO): Greg will be speaking about building a customer-centric brand in a talk based on his book, House of the Customer and doing a fireside chat w/ Adam C. on the topic of #AI adoption.
3/17-20: Shoptalk 2024 (Las Vegas, NV): Greg will be doing podcast interviews with some of the world's leading retailers at this conference.
4/12-13: AAF District 3 Conference (Richmond, VA): Greg will be talking about the impact of AI on marketing and advertising agencies and their clients.
4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration
5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire
6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.
6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.
9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations.
9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlstr?m will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.
Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker
Senior Director of Marketing @ VDURA
1 年Thank you for having me on your show, Greg Kihlstrom!! Really enjoyed our discussion.