The Agile Brand: High-performance teams, composable CDPs, and the power of personal branding

This week, we are featuring an article Greg Kihlstr?m wrote for the GK5A blog on the power of high-performance teams, based on an interview with John Estafanous of RallyBright , plus interviews with Florian Delval of ActionIQ on #composable #CustomerDataPlatforms and Jennifer (Jen) Dalton of BrandMirror on the power of #PersonalBranding on The Agile Brand Podcast.

News

• THIS IS BIG - PRE-ORDER NOW:??Greg's upcoming book House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation is coming out on January 11, 2023. Pre-order on Amazon or pre-order a signed copy.
• UPCOMING TALKS:?Greg Kihlstr?m is speaking at the virtual LOGY TALKS conference on Thursday and will be live in-person in Rochester, NY on January 10. Learn more

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Featured Article

High-Performance Teams: Why They Matter and How to Create One

The following was written based on a podcast transcript of Greg Kihlstr?m's interview with John Estafanous of RallyBright?for the GK5A blog

Whether your focus is marketing strategy or operations, customer experience, or any other area of your organization, you know that a high-performing team can help a company achieve much greater results than those that are disconnected, demotivated, and who lack purpose.

So, it’s no secret that teams with high performance can accomplish far more than those with low productivity, but why does this happen? And how can you encourage your own team to improve its performance? Greg Kihlstr?m spoke with John Estafanous, Founder and CEO of RallyBright to help answer these questions and more. In their conversation, they uncover the power of high-performance teams during COVID and what the pandemic taught the team at RallyBright?about working better together.

Read the rest of the article on the GK5A blog

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From the Podcast

Feedspot's 25 Best Marketing Technology Podcasts Now available on:?Apple?| Spotify |?Website

NEW! #302: Authentic personal brands with Jen Dalton, BrandMirror

#301: Composable Customer Data Platforms with Florian Delval, ActionIQ

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