The Agile Brand: Conversational Marketing, Power of Visualization, Customer Engagement and Customer Experience from Within

LINKS: Consulting?| Speaking | Workshops | Podcast | Books

This week we feature an article Greg Kihlstrom wrote for CustomerThink on #ConversationalMarketing and the #CustomerExperience. Plus, interviews with Ken Babcock of Tango on the power of visual #demos, Glenn Weinstein of Twilio on #customerengagement as competitive advantage, and Mark Slatin, CCXP empowering great #CX from within on?The Agile Brand Podcast.

Also, make sure to pre-order The Agile Brand Guide to Marketing Implementation and check out the LinkedIn Live event tomorrow: State of Customer Experience: What's next for CX? featuring great insights from leaders at CSG

News

BOOKS:

• Pre-Order Now: The Agile Brand Guide to Agile Marketing Implementation with a foreword by Anthony Coppedge , Business Agility Lead, Digital Sales at IBM

EVENTS:

• TOMORROW - 4/26: State of Customer Experience: What's Next for CX? - LinkedIn Live event moderated by Greg Kihlstr?m with leaders from CSG - Register here
• 5/8-11: CXps Conference: Raleigh, NC - Greg Kihlstr?m talks about #AI for #professionalservices - Make sure to register now and use the code AGILE200 for $200 off your registration!
• 5/15-17: Customer Experience Professionals Association (CXPA) CX Leaders Advance: Orlando, FL by Customer Experience Professionals Association (CXPA)
• JUST ADDED - 7/26: MAICON 23 from Marketing AI Institute : Cleveland, OH will feature a talk by Greg Kihlstr?m: 1:1 Omnichannel Personalized Experiences: Fact or Science Fiction?

Featured Article

CustomerThink: Conversational Marketing and the Customer Experience

by Greg Kihlstr?m

Conversational marketing can have a positive impact on the customer experience by using real-time conversations to build stronger relationships with customers and prospects, providing a natural interface for consumers to ask questions and get answers in real-time. It leverages the power of tools like chatbots, live chat, social media, and messaging apps to provide personalized and engaging interactions across the customer journey.

In this article, we’ll discuss how conversational marketing can help improve the customer experience.

Access the article here

For more insights and ideas on improving the customer experience check out my book House of the Customer, available now.

From The Agile Brand Podcast

Feedspot's 25 Best Marketing Technology Podcasts & 2023 Signal Awards Winner | Listen on?Apple?| Spotify | Amazon |?Website

NEW! 358: Showing vs. telling to improve the customer experience with Ken Babcock, Tango

357: Customer Engagement as Competitive Advantage with Glenn Weinstein, Chief Customer Officer, Twilio

356: Empowering Great CX Within Your Brand, with Mark Slatin, EmpoweredCX

355: Maximizing your DXP Investments with Sue Rivero, RDA

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker