The Agile Brand: Buying a CDP, Brand Marketplaces, and the Future of 3D in Retail
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
This week, we are featuring an article Greg Kihlstr?m wrote for CMSWire on the considerations to make when buying a #CustomerDataPlatform (#CDP), plus interviews with Adrien Nussenbaum , Co-CEO of Mirakl on how to use #branded #marketplaces effectively, and Beck Besecker , CEO of 3D Cloud about the future of #3D in #retail on The Agile Brand Podcast.
News
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Featured Article
3 Things to Consider Before Buying a Customer Data Platform (CDP)
This article was written by Greg Kihlstr?m for CMSWire.
There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features.
In this article, I’m going to discuss three important criteria to consider before you buy a CDP, and there should be something of value whether you have or haven’t already made a decision to invest in a CDP.
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