The Agile Brand: AI + Great CX & EX with Simonetta Turek, CPO at Medallia

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About the Episode

This is a special episode recorded live at Medallia Experience 2024 at the Wynn in Las Vegas with a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading.

Today we’re going to talk about #AI and its role in creating and delivering winning customer experiences.

To discuss this topic, host Greg Kihlstrom welcomes Simonetta Turek , Chief Product Officer at Medallia .

ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360

Listen to more episodes on?Apple | Spotify | Amazon | YouTube |?Website

About Simonetta Turek

Turek is a proven executive product leader with an impressive background in delivering innovative solutions to the market at global technology companies like Genesys, Nokia, and AWS. Most recently she was GM of the Customer Experience Products division at Twilio.

Resources

• Medallia website: https://www.medallia.com
• Sign up for The Agile Brand newsletter here:?https://www.gregkihlstrom.com
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology
• The Agile Brand podcast is brought to you by TEKsystems . Learn more.
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.?

Listen to more episodes on?Apple | Spotify | Amazon | YouTube |?Website

?? Book Updates

NOW AVAILABLE: Priority is Action: 7 Principles for Better Strategies and Decisions

Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!

?? Events & Speaking Engagements

2/26-28: eTail West 2024 (Palm Springs, CA): Greg Kihlstr?m will is moderating a panel THIS MORNING.

3/6-7: AAMD TechCon (Denver, CO): Greg will be speaking about building a customer-centric brand in a talk based on his book, House of the Customer and doing a fireside chat w/ Adam C. on the topic of #AI adoption.

3/17-20: Shoptalk 2024 (Las Vegas, NV): Greg will be doing podcast interviews with some of the world's leading retailers at this conference.

4/12-13: AAF District 3 Conference (Richmond, VA): Greg will be talking about the impact of AI on marketing and advertising agencies and their clients.

4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration

5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire . Register now with code AGILE for 15% off your registration.

6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.

6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.

9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations. Register now with code AGILE150 for $150 off your registration

9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlstr?m will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker