The Agile Brand: AI and the Customer Experience, Innovation and Product Roadmaps and More

The Agile Brand: AI and the Customer Experience, Innovation and Product Roadmaps and More

This week, we are featuring an article Greg Kihlstr?m wrote for CMSWire on ensuring success with #Agile for #Marketing and #CX, plus interviews with Tony Ulwick of Strategyn about #innovation and Deon Nicholas of Forethought on using #AI to improve the #CustomerExperience on The Agile Brand Podcast.

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Featured Article

Failing at Agile? You're Doing it Wrong

This is a recent article Greg Kihlstr?m wrote for CMSWire.? Agile not for you? Here are things to consider if adopting agile approaches isn’t working as well as it could.?I wasn’t always so strong in my beliefs that agile methods provide the blueprint for successful initiatives, but time and time again, I’ve seen how its adoption can make positive impacts on teams and their results.

Read the rest of the article here.

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From the Podcast

NEW! #276: Using AI to Improve the Customer Experience, with Deon Nicholas, CEO and Co-Founder of Forethought

Make sure to check out the latest episode of the podcast -

#275: Creating a Winning Product Roadmap to Improve a Company's Innovation Success Rate with Tony Ulwick, Founder and CEO of Strategyn

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Read more in my latest book

Meaningful Measurement of the Customer Experience by Greg Kihlstr?m

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Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker

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