The Agile Brand: AI and the CMO with Amanda Cole, Bloomreach
The Agile Brand? with Greg Kihlstr?m
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
The top-ranked enterprise marketing podcast, available everywhere
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About the Episode
Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization.
To discuss this topic, host Greg Kihlstrom welcomes Amanda (Elam) Cole , CMO at Bloomreach , as well as an Executive Board Member at the MACH Alliance .
ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360
About Amanda Cole
Amanda Cole is the Chief Marketing Officer at Bloomreach, a leading provider of SaaS solutions that help e-commerce companies grow their revenue, loyalty, and efficiency by delivering personalized and relevant experiences across marketing automation, product search, and merchandising. She also serves as an Executive Board Member at the MACH Alliance, a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems.
With over 20 years of experience in B2B SaaS marketing, she has built and led high-performing teams, developed and executed global marketing strategies, and generated demand and supported sales for innovative and customer-centric solutions.
Resources
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?? Book Updates
Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!
?? Events & Speaking Engagements
4/12-13: AAF District 3 Conference (Richmond, VA): Greg will be talking about the impact of AI on marketing and advertising agencies and their clients.
4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration
5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire . Register now with code AGILE for 15% off your registration.
6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.
6/17-20: Forrester CX (Nashville, TN): Greg will be presenting on RTIM. More details forthcoming.
6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.
8/10-12: eTail Boston (Boston, MA): Greg Kihlstr?m will be participating in this leading e-commerce event. Stay tuned for more.
9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations at this conference from Marketing AI Institute . Register now with code AGILE150 for $150 off your registration
9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlstr?m will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.
10/16-18: Shoptalk Fall (Chicago, IL): Greg Kihlstr?m will be interviewing and talking with industry leaders at this retail-focused show.
Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker
Top 25 CX Leaders Globally (CX Magazine), MSU CXM Faculty, Trusted Guide Roadmap? Master Class creator, Delighted Customers Podcast host
8 个月Personalization is a game changer for customer loyalty. The trick is doing it right! Can't wait to listen.