The Agile Brand: The AI Adoption Mindset, Mental Wellness at Work, and Human-Centered Automation
The Agile Brand with Greg Kihlstr?m?
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlstr?m.
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The new Agile Brand Guide to Agile Marketing Fundamentals by Greg Kihlstr?m with a foreword by Jascha Kaykas-Wolff, President of Lytics is now available!
Also, this week we feature an article Greg Kihlstrom wrote for CMSWire on the mindset #marketers should have when considering #AI adoption. Plus, interviews with Joshua Birk of Salesforce on #mentalwellness at work, Charlie Newark-French of Hyperscience on human-centered #automation, and Adam Robinson of Retention.com on #retentionmarketing and #CX on The Agile Brand Podcast.
News
EVENTS JUST ANNOUNCED:
Catch Greg Kihlstr?m talk on the topics of CX, Customer Journey Orchestration, AI & Marketing, and more
- 3/28-29: CX Exchange USA: Ft. Lauderdale, FL
- 5/15-17: CXPA CX Leaders Advance: Orlando, FL
- 8/7-9: Ai4: Las Vegas, NV
Featured Article
CMSWire: The AI Adoption Mindset: Augmentation and Collaboration
by Greg Kihlstr?m
Working in the marketing technology space for over a couple decades now, I’ve heard a lot of buzzwords over the years. Some of them were warranted, some not so much. Some of them too far ahead of their time, and some of them hitting at just the perfect time.
I won’t even pretend to think that, as you’re reading this, you haven’t heard anything about ChatGPT, and at least some of the buzz around artificial intelligence (AI) based tools these days. It would be easy to dismiss it as just the latest in a series of buzzy things that will run their course. While there is plenty of hyperbole, in this case, however, I urge you to pay closer attention.
With AI tools, it would be best to focus less on a specific application. Much as many might be saying, ChatGPT is neither the end nor the beginning of anything. But it is a really promising and useful tool. So are many other AI-based applications that are changing the way companies think about they work and serve their customers.
This article was written by Greg Kihlstr?m for CMSWire. Read the full article here.
From The Agile Brand Podcast
Feedspot's 25 Best Marketing Technology Podcasts & 2023 Signal Awards Winner | Listen on Apple | Spotify | Amazon | Website
- NEW! 337: Mental wellness and the workplace with Josh Birk, Salesforce
- 336: CX and Human Centered Automation with Charlie Newark-French of Hyperscience
- 335: Retention marketing and CX with Adam Robinson of Retention.com
- 334: B2C expectations of B2B ecommerce, with Carlos Manalo and Stratton Cherouny of The Office of Experience
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