Agile Brand | 541: AI adoption is driving enterprise transformation, with Peter van der Putten, Pega

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About the Episode

Recorded live at Pegasystems PegaWorld iNspire at the MGM Grand Hotel & Casino Las Vegas where we’ve been seeing some amazing things, including how #AI can transform the #enterprise and we’ve had the chance to get hands-on in the Innovation Hub.

A study unveiled at PegaWorld, conducted by research firm Savanta , surveyed more than 500 business decision makers across enterprises worldwide on their understanding and use of AI, as well as the challenges and opportunities they see in successfully implementing the technology.

Today, host Greg Kihlstrom is joined by Peter van der Putten , Director AI Lab at Pega, to discuss the meaningful AI in the enterprise and this recently-announced research on the rise of creative and analytical AI within global businesses.

About Peter van der Putten

Peter van der Putten is assistant professor of AI, Leiden University, and lead scientist and director, AI lab, at Pega. He is particularly interested how intelligence can evolve through learning, in man or machines. Peter has a MSc in Cognitive Artificial Intelligence from Utrecht University and a PhD in data mining from Leiden University, and combines academic research with applying these technologies in business. He teaches New Media New Technology and supervises MSc thesis projects.

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Resources

• Church Mutual website: https://www.churchmutual.com/
• Pega website: https://www.pega.com
• Listen to The Agile Brand without the ads: https://bit.ly/3ymf7hd
• The Agile Brand podcast website: https://www.theagilebrand.show
• Headed to Marketing AI Institute MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: https://tinyurl.com/5jpwhycv
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com
• The Agile Brand podcast is brought to you by TEKsystems . Learn more at https://www.teksystems.com
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.?https://www.missinglink.company

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?? Book Updates

ALSO AVAILABLE: The Agile Brand Guide to Customer Data Platforms: 2024 Edition with a Foreword by Heidi Bullock , CMO at Tealium .

Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!

?? Events & Speaking Engagements

7/16-17: Reuters MOMENTUM AI (San Jose, CA): Are you ready to propel your company into the future of AI? Join us at the Reuters MOMENTUM AI Global Business Summit at the Signia By Hilton in San Jose, CA. This is more than just a conference—it’s a launchpad for enterprise AI innovation!

8/10-12: eTail Boston (Boston, MA): Greg Kihlstr?m will be participating in this leading e-commerce event. Stay tuned for more.

9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations at this conference from Marketing AI Institute . Register now with code AGILE150 for $150 off your registration

10/30: Mid-Atlantic MarCom Summit (Arlington, VA): Registration is now available for the region's largest marketing communications conference

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker