The Agile Brand | #520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab

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About the Episode

In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements.?

Host Greg Kihlstrom welcomes Michael Vanderhoof, MBA , Director of Product Management at Charles Schwab .

ALSO: Congrats to host Greg Kihlstr?m for being named the #1 Marketing Thought Leader in 2024 by Thinkers360

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About Michael Vanderhoof

Michael began his career in supply chain at Target and later transitioned into digital product management at Toys R Us. He has had the opportunity to lead digital initiatives in the areas of site performance optimization, tag management, digital experimentation, content publishing, and segmented content delivery. He is passionate about the intersection between data, the user experience, and product development.

Resources

• Charles Schwab website: https://www.schwab.com/
• The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
• Headed to Marketing AI Institute MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: https://tinyurl.com/5jpwhycv
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com
• The Agile Brand podcast is brought to you by TEKsystems . Learn more at https://www.teksystem.com
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.?https://www.missinglink.company

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?? Book Updates

ALSO AVAILABLE: Meaningful Measurement of the Customer Experience, Second Edition by Greg Kihlstr?m with a foreword by Greg Melia, CAE , CEO of Customer Experience Professionals Association (CXPA)

Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!

?? Events & Speaking Engagements

5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire . Register now with code AGILE for 15% off your registration.

6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.

6/17-20: Forrester CX (Nashville, TN): Greg will be presenting on RTIM. More details forthcoming.

6/18: SME 2024 (virtual): Greg Kihlstr?m will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.

8/10-12: eTail Boston (Boston, MA): Greg Kihlstr?m will be participating in this leading e-commerce event. Stay tuned for more.

9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlstr?m will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations at this conference from Marketing AI Institute . Register now with code AGILE150 for $150 off your registration

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker