Agentic AI: The Future of Digital Marketing

AI has already changed the marketing game, but Agentic AI takes it to the next level. Unlike traditional AI that follows set rules, Agentic AI thinks for itself, makes decisions in real-time, and constantly improves marketing strategies.

In the Spotlight

LOréal

L'Oréal CEO Nicolas Hieronimus showcased the AI's capabilities, asking it for advice on looking less jet-lagged. Beauty Genius provided informed product recommendations by analyzing the CEO's skin and snarkily accepting Hieronimus' refusal to share his age.

AI-Powered Facebook Messenger Bot: L'Oréal launched an AI-powered Facebook Messenger bot in Canada, to suggest what would be good beauty box gifts based on questions asked by consumers.

Sephora

From 2016-2022, Sephora has increased E-Commerce net sales from USD 580 million to over USD 3 billion. They have leveraged AI in SEO and generated landing pages. This has resulted in a 6% increase in organic search visibility?

Ulta Beauty

Ulta Beauty is operating the business within its domestic American market. It Had around 1,355 stores across all 50 states as of January 28, 2023. They collaborate with SAS to personalize customer interactions, boosting sales through targeted marketing efforts.

Ulta Beauty has launched the Ulta Beauty Advisor Chat as a virtual beauty assistant, leveraging GenAI to provide shoppers with a convenient way to tap into Ulta's beauty expertise and resources.

Netflix

The Personalization Powerhouse: Netflix's recommendation algorithm is so effective that nearly 80% of users discover new content through personalized recommendations. About 75% of what people watch on Netflix comes from these recommendations.

Spotify

Tuning into Your Taste: Spotify employs AI to create personalized playlists such as "Discover Weekly" and "Release Radar". These playlists have generated over 2.3 billion hours of listening between July 2015 and June 25, 2020, often introducing users to niche musicians.

Salesforce

Driving Revenue with Personalization: McKinsey reports that brands engaging in personalization gather 40% more revenue than others.

The Bigger Picture: Why Agentic AI Matters

The impact of Agentic AI goes beyond IT support—it’s revolutionizing industries, including marketing. Traditional AI needs structured data and predefined responses. Agentic AI, however, learns and adapts on its own, making smart marketing decisions based on customer behavior and trends. Here’s an analogy to explain how it works:

• Traditional AI is like a highly skilled GPS that calculates the best route from point A to B based on pre-existing map data.
• Agentic AI is like a seasoned personal driver who not only knows the route but actively monitors traffic updates, remembers your preferences, and proactively suggests alternative routes.

How Agentic AI Transforms Digital Marketing

? Instant Adjustments: Changes ad spending, audience targeting and messaging in real-time for better results.

? Personalized Content: Creates tailored emails, ads, and offers based on each user’s behavior.

? Smart Predictions: Anticipates what customers want next, helping brands stay ahead.

? Saves Money: Automates tasks, optimizes spending, and improves ROI.

Why You Need Agentic AI

Startups often don’t have the time or budget to manually tweak every marketing campaign. Agentic AI acts as a virtual marketing team—handling SEO, content, social media, ads, and customer interactions while constantly improving.

Scale Faster with OpenGrowth

At OpenGrowth, we blend AI-driven marketing with venture assistance services. Our expert teams in marketing, content, SEO, social media, and venture assistance help startups scale smart, optimize efficiently, and grow with confidence.

Curious about AI-powered marketing? Book a FREE consultation with OpenGrowth today!