Agency vs Employee: Which should you hire?

When it comes to scaling your email marketing efforts, the big question is: Hire an employee or work with an agency??

Before you decide, here are some factors to consider:

Cost: Hiring an employee can be costly in the long run due to training time and high salary expenses. On the other hand, an email marketing agency offers cost-effective expertise at a fraction of the price. One full-time employee can cost $70K-$120K/year, while a team typically costs $60k-90k/year.

Expertise: Email marketing requires a diverse set of skills: strategy, planning, copywriting, design, HTML, software skills, etc. However, expecting one person to excel in every role is unrealistic. An agency, on the other hand, offers a team of experts, including strategists, copywriters, designers, email implementation specialists, and more that can handle all of your email marketing needs.

Whether you’re on a tight budget or looking for top-notch expertise, it’s important to consider your long-term marketing goals.

Pro Tip: Regardless of which direction you go, always ask for reviews and case studies.

If you want the full breakdown and a more in-depth look at the comparison check out our recent blog post.