Agency Owner ChatGPT Mastery: With Prompts!

I've spent hours playing with ChatGPT4 over the weekend so you don't have to.

Below are 8 very important tasks that ChatGPT can carry out for you to help you get better results for your clients, sign more clients yourself and grow your agency...

And they all come with a 'ready-to-go' ChatGPT prompt... Written by ChatGPT.

Before we dive in, let me explain how I got there.

Turning ChatGPT into a ChatGPT Prompt Engineer

I can't take any credit for this.

I learned this from 'Chatgpt Guru' on TikTok, and it seems they've taken this video down.

But here's the deal. The quality of your GPT output is the quality of the prompt, so why not ask ChatGPT to create the best prompts for you. Here's the prompt to help ChapGPT make it's own prompts:

ChatGPT Organisation

Once you have this, you'll want to create a new conversation thread (is that even the right phrase?) for each thing you use ChatGPT for.

For example, if you use ChatGPT as a personal trainer, then have a PersonalTrainerGPT thread. If you use it for content ideas, have a ContentInspoGPT thread. The reason why is so you keep all the learning from that topic inside the same thread.

Now you've got your ultimate prompt and your organisation, you can literally ask ChatGPT to create insights for you in any aspect of your life.

The Agency Growth Part

Oh ye... But we're here to talk about agency growth.

So as our job is to help you grow your agency, I thought we'd ask ChatGPT to suggest the best ways it can help you itself.

Here's what I did.

1. Created an IdeaGPT Thread

I input the following prompt, which was created by ChatGPT itself inside my PromptGPT thread (steal this one btw!):

2. Asked IdeaGPT to come up with some prompts for Agency Owners to help them grow.

Here's the prompt I used (I wrote this one and it's not very good):

The answers were incredibly average.

Very basic ideas such as:

All mind-blowing in Jan 2023, but boring now.

3. Ask ChatGPT to choose its favourite 10 and write out GPT prompts so Agency Owners can use them themselves.

The answers again were underwhelming. For example:

Nothing drastically wrong, but the level wasn't strong enough.

I knew what I needed to do.

4. Go deeper and aim higher

I needed to explain that we were aiming at agency owners who were more advanced and further along their journey. I also needed to ask ChatGPT to add in more context about Why this is important and what Success looked like.

So that's what I asked it - here's the prompt I gave it:

...and it seems we got there.

Solid ideas for how to leverage ChatGPT (4 if you can) to improve areas of your agency. But there was one small thing missing.

5. Ask ChatGPT to provide more context around the idea

Here's what I asked:

And we got to something worth bringing to you - and they're all below.

I've also, written them out so you can copy the prompts yourselves. Before you dive in, a few key things to note:

• I'm not a prompt engineer, so this is actually all very basic from a pro point of view.
• GPT will need you to supply more information in order to analyse, as it's not yet connected to the internet. For example, if you want it to evaluate your current referral strategy, you need to explain what it is first.
• If you want it to evaluate your website CRO, you need to input the code, or simply copy the text on the page so it knows what it's working with. The more info you feed it, the better the outcome!

Enjoy, use them wisely, and let me know which is your favourite:

Advanced client segmentation:

Importance: Effectively segmenting clients enables you to tailor your services, marketing, and communication strategies to better meet their unique needs and preferences.

Successful outcome: Increased client satisfaction, retention, and lifetime value, as well as improved resource allocation.

Refined prompt: "Analyze our agency's client data and develop advanced client segments based on industry, size, revenue, and specific needs. Propose targeted strategies for each segment, focusing on customized service offerings, marketing tactics, and communication approaches to maximize client satisfaction and retention."

Comprehensive competitor analysis:

Importance: Gaining a deep understanding of competitors' strengths and weaknesses helps you identify opportunities to differentiate your agency and outperform them in the market.

Successful outcome: Improved market positioning, increased client acquisition, and better strategic decision-making.

Refined prompt: "Conduct a comprehensive analysis of our top competitors [list names], focusing on their services, pricing, marketing strategies, client base, and unique selling points. Assess their strengths and weaknesses, and suggest actionable strategies that will enable our agency to differentiate itself and outperform them in the market."

Predictive analytics for client success:

Importance: Leveraging predictive analytics enables you to identify patterns associated with client success, allowing you to optimize your services and approach to meet client expectations more effectively.

Successful outcome: Enhanced service offerings, increased client satisfaction, and improved client retention.

Refined prompt: "Using our historical client data, apply predictive analytics to identify patterns and factors that correlate with client success. Provide detailed recommendations for optimizing our services, approach, and internal processes based on these insights to maximize client satisfaction and retention."

Referral program optimization:

Importance: Optimizing your referral program encourages existing clients to refer new clients, driving more cost-effective and high-quality leads.

Successful outcome: Increased referrals, higher conversion rates, and improved client acquisition costs.

Refined prompt: "Evaluate our existing referral program and suggest ways to optimize it for better results. Include recommendations for incentive structures, promotional strategies, and program improvements to maximize referrals, conversion rates, and new client acquisitions."

Personalized client retention strategies:

Importance: Developing personalized retention strategies helps to address each client's unique pain points and reinforces the value of your services, reducing churn.

Successful outcome: Improved client retention, increased lifetime value, and enhanced client satisfaction.

Refined prompt: "Identify clients in our portfolio at risk of churn and create personalized retention strategies for each, focusing on addressing their unique pain points, expectations, and reinforcing the value of our services. Include detailed action plans and timelines for implementation."

Advanced SEO and content optimization:

Importance: Optimizing your website's content and SEO ensures higher search visibility, user engagement, and lead generation.

Successful outcome: Improved search rankings, increased organic traffic, and higher user engagement.

Refined prompt: "Analyze our website's content performance and provide advanced SEO recommendations and content optimization strategies to improve search visibility and user engagement. Focus on technical SEO, on-page optimization, and content restructuring to drive better results. Include a prioritized list of actions and estimated timelines for implementation."

Conversion rate optimization:

Importance: Enhancing your website's conversion funnel through CRO improves user experience, increases leads, and drives more client acquisitions.

Successful outcome: Higher conversion rates, improved user experience, and increased client acquisitions.

Refined prompt: "Evaluate our website's conversion funnel and identify points of friction. Suggest advanced conversion rate optimization strategies, including A/B testing, user experience improvements, and personalized content to improve user experience, increase leads, and drive more client acquisitions. Provide a prioritized list of actions and estimated timelines for implementation."

Innovative service offerings:

Importance: Developing innovative service offerings helps differentiate your agency, cater to emerging client needs, and attract high-value clients.

Successful outcome: Increased market differentiation, expanded service portfolio, and higher client acquisition.

Refined prompt: "Based on current industry trends and evolving client needs, suggest innovative service offerings we can develop to differentiate our agency and attract high-value clients. Include a detailed description of each service, its potential benefits, target audience, and a roadmap for development and launch."

Strategic partnerships and collaborations:

Importance: Establishing strategic partnerships and collaborations expands your agency's reach, enhances your brand value, and drives growth and innovation.

Successful outcome: Expanded market presence, diversified service offerings, and increased innovation.

Refined prompt: "Identify potential partners or collaborators within our industry that would complement our agency's services and enhance our brand value. Provide an assessment of each potential partner's strengths, weaknesses, and opportunities for collaboration. Suggest strategies for establishing and leveraging these partnerships to drive growth, innovation, and market differentiation."

Becoming An Authority Agency

For those of you that don't know me, I'm Oliver Duffy-Lee and I run a company called Authority Agency.

If this article inspired you to jump start your Agency's marketing, then there are a two ways we can help:

The Agency Advantage Podcast

Every day I share my thoughts and insights I have from working in the agency world for over 10 years - each episode is always less than 10 minutes.

You can check that out?here:?https://open.spotify.com/show/4n7hdfxdRYMz0XAWd06JPQ

Agency Growth Audit

If you want to move faster, you can book an Agency Growth Audit with one of our Scale Specialists. It's a super-quick, free call where we'll help outline what's slowing your growth and show you what's possible in the next 90 days.

If that's you, can you book?here:?https://content.authorityagency.co.uk/

I'm very happy to be here on your journey to building the agency of your dreams.

If you ever need any advice, send me a DM.

To your success,

ODL