Agency Life – December Edition

Happy New Year from all of us at brandformula! We hope you had an amazing holiday season and are feeling as excited as we are to kick off 2025. As we jump into the new year, we wanted to take a quick look back at December, a month full of fun, festivities, and some big moments here at brandformula.

?? Engage? ?

We closed out 2024 with a fantastic Christmas party. Our evening included a lively festive quiz, a gift exchange through Secret Santa, and some ping-pong fun at Bounce. The night ended with some memorable karaoke moments, including a sensational rendition of ‘I’m Every Woman’ by Mr Krieger. ? ?

A huge thank you to our social committee for organising such a memorable evening.

In the spirit of the season, the brandformula team also took part in Christmas Jumper Day to support Save the Children. Our team donned their wackiest Christmas jumpers to raise awareness for this wonderful cause. Which jumper was your favourite???

?? Inspire? ?

With 2025 now upon us, our creative team took a moment to look back on the year. From standout projects to activations that pushed boundaries, 2024 was a year of inspiration and growth. Here are some of the creative team's highlights.

We know Christmas is officially behind us, but before we completely wrap up the season, we wanted to share one final festive activity (last one we promise!). In December’s blog, we analyse the 2024 Christmas adverts from a marketing perspective, ranking them on originality, memorability, and festive cheer. Did you have a favourite advert from this year? Read the full blog here.?

?? Thrive?

As we continue to grow (and grow some more!), we’re very excited to introduce the latest addition to the brandformula team – Sheena Shah, our new Chief Financial Officer! Sheena will play a key role in shaping our financial strategies and ensuring our continued growth. We’re extremely excited to have her on board and can’t wait to see the incredible impact she will make at brandformula.?

To cap off 2024, the digital and creative teams created a fun, Spotify-themed Wrapped video series to highlight our key moments from the year. Some of these include the company growing by a staggering 20%, supporting clients at over 25 events worldwide, and creating over 12,000 visual assets! If you haven’t already, check out the videos below:?

Agency Life – Brand Building – Digital Engagement – Experiential Marketing

As we step into 2025, we’re excited about the opportunities ahead. Thank you for being part of our journey in 2024. Here’s to continued creativity, growth, and success as we move forward together in the year ahead! ???