An agency leader's perspective
Small Spark Theory? Episode 52: Andrew Southcott
It’s always a good day when someone gets in touch to pitch a podcast episode idea. Even better when that someone is a client.
Andrew Southcott is Managing Director at creative agency group Captivate. Andrew hired me last year to work with Captivate’s new business talent, a move that came as part of a wider initiative to bring in external expertise for advice, support or training on a range of themes across the business.
For me, this is a dream engagement. Mentoring up and coming new business talent is one of the most rewarding parts of my job, but I was interested to explore Andrew’s leadership approach – a growth mindset clearly focussed on development, improvement, and well…. marginal gains!
In this episode Andrew talks us through his experiences of the last year and how a range of experts and outsourced resource are adding value across the business. It’s a fascinating listen, jam packed with great insights and advice.
Breaking with convention, instead of a book recommendation, check out the YouTube channel Ashville Aggregates – for a example of entrepreneurship in action.
Also a big shout out to the fellow consultants, experts and previous podcast guests also mentioned in this episode: Tim Williams, Tom Kinnaird, Robin Bonn, Felix Velarde, Rachel Raphael, Sally Henderson, Blair Enns, Julia Howe, Tina Fegent and David Meikle.
Presentation & Communication Skills Trainer for Agencies and Creative-Minded Businesses | Actor | Speaker | DBA Expert
3 年An excellent lunchtime listen. Loved Andrew's honesty about the past year - so refreshing to hear. And of course plenty of advice for agency leaders about getting in the right external resource...
Acting Deputy Editor (Audiences) at delicious. magazine
3 年This is fantastic! ‘You just can’t mark your own homework.’?- SO true.
Thanks Lucy Mann will have a listen on my first trip into London on Friday since October ????
CEO @ Captivate. Influencer. Retail. Experiential. PR.
3 年This was an absolute blast to record and thanks to Isabelle being kind with the edit... As I said in the pod how to buy a gorilla and win without pitching are essential resources. Tim and Rachel are amazing to work with and I challenge anyone to spend an hour with Tom and not feel more calm and confident. Overarching this Lucy remains an elite level New Business advisor. To those thinking about bringing in external expert support, do it... and if you aren't sure where to start the Alliance of Independent Agencies or AGENCYNOMICS are great communities.
Retired (for now) marketer
3 年The kettle is on!