Agency or In-House Marketing: What’s your take?

While being in the digital marketing field, I am absolutely in no doubt that there is no shortage of options to choose whether one should go for an in-house marketing team or approach an agency. I have always dealt with business owners asking me for opinions on the same. Well, my answer to them is, "THERE IS NO PERFECT CHOICE."?It all depends on the situational analysis. "WHERE ARE YOU NOW?" and "WHERE DO YOU WANT TO BE IN FUTURE?"

With the very changing dynamic environment, marketing in today's world depends on many factors like competition, consumer buying behavior, technology, and more. Let's answer a few questions to deal with the choice.

• What is your business model?
• What is your budget?
• Which of the above is cost-effective?
• Are you looking for a short-term or a long-term solution?

Once you establish what you want, you must thoroughly compare in-house team vs. agency and jot down the factors, pros, and cons before selecting the right platform. Check out my take when it comes to deciding on the same.

So, which is better?

As I said earlier, "THERE IS NO PERFECT CHOICE."?And if you are still confused about arriving at a solution, you can consider having a hybrid marketing team. Most big shots inherit this strategy where you can have the best of both on your platter. You will be able to manage your workflows and take control of the results effectively. However, it might be expensive in some cases and not suitable for small firms. So, who knows your business better than you? So, break down your needs and aims, and make the right move.

And if you are still clueless about choosing the right one, just drop me a message or call me at +91 99865 37837. I am here to guide you on the right path. Main hoon na!