Are Agency Account Managers A Dying Breed?
Gene Bryan
![Gene Bryan]()
Gene Bryan
Thought Leadership for the US Hispanic & Multicultural Advertising, Marketing, Media, Public Relations & Research Industries. We inform executives the "How To" target US Hispanic & Multicultural Consumers.
Following a recent IPA report on The Future of Account Management, there have been a number of articles questioning the role’s value. Its future is in doubt. The conversation is troubling, and agencies should pay close attention to the underlying concerns. By Mark Duval - The Duval Partnership
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Founder of Semilla Multicultural | Hispanic Affluence Marketing Strategist | Author | Speaker #CultivateMeaningfulGrowth?
4 年Good piece Gene Bryan — today’s currency is about high level agency leadership with a macro business outlook in delivering an effective strategy. Leaders need to be more involved in helping steer their client’s business.