The Agencies Behind the Hottest Brands in Beauty
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The Agencies Behind the Hottest Brands in Beauty
While awards in the beauty and wellness sphere often spotlight the brands and founders, it's important to recognize the ecosystem of service providers playing a supporting role behind the scenes.
Inside the Cortisol Face Craze: Providing Crucial Lessons for the Beauty Industry
The latest stress-related matter to capture intrigue? Cortisol face. However, the booming trend may not be all that it seems—at least in the context consumers currently understand it.
How Beauty Brands Are Gearing Up for the Holiday Season
BeautyMatter spoke with several brands to find out how they plan to stand out this season. Here are some of the most effective holiday marketing strategies that brands plan to utilize this year.
How Indie Brands Foster Loyalty: 9 Cost-Effective Strategies Beyond Discounts
All brands want loyal customers, but for indie beauty brands, customer loyalty is imperative for growth.
The Sephora Middle East Distribution Fast-Track
In early 2020, Akash Mehta launched Fable & Mane, launching exclusively with Sephora in North America as the first Ayurvedic founded brand. Last year the brand made a big splash when it entered the Middle East with the retailer.
Why Certain Investors Are Betting on Niche Fragrance Brands
Could 2024 be the year for growth investment in small luxury niche brands? Not ones with valuations of $10 million and upwards but those under $5 million.
[PREMIUM CONTENT] 2024 Week 39: Beauty Brand and Product Launches
Including launches from Eos, Dr. Jart+, and Isle of Paradise, here's what recently caught the editorial team's attention at BeautyMatter.
A Fusion of Function and Flair: Interior Paint and Beauty Partnerships
The intersection of beauty, wellness, and home decor has always existed, even if not glaringly obvious.
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Inside SIRO - MENA’s First Fitness and Recovery Hotel in Dubai
Marking a first for the region and tapping into the exploding wellness tourism market that has grown from $439 billion in 2012 to $651 billion in 2022, SIRO is at the forefront of a global wellness tourism revolution.
Harry Rein: Shifting the Creator Paradigm with ShopMy
BeautyMatter caught up with Harry Rein, Co-Founder & CEO, ShopMy, and BeautyMatter NEXT 2024 Innovator of the Year Finalist.
Meet the Bougie Uncle of Fragrance, Sir Candle Man
Self-described as the “bougie uncle guide to the world of fragrance as a lifestyle,” the influencer currently has 251.1K followers on TikTok (plus 4.1M likes) and 147K on Instagram.
Danielle Cohen-Shohet and the Economic Engine at GlossGenius
BeautyMatter caught up with Danielle Cohen-Shohet, CEO & Founder, GlossGenius and BeautyMatter NEXT 2024 Innovator of the Year Finalist.
Laney Crowell: Driving Positive Social Change Through Beauty
BeautyMatter caught up with Laney Crowell, CEO and Founder of Saie and BeautyMatter NEXT 2024 Changemaker of the Year Finalist.
The Urgency for Trans Inclusivity In Aesthetics Services
Booking and receiving aesthetics services can be very vulnerable moments, involving deep emotional insecurities, or simply nerves from fear of a painful treatment. But for trans patients, receiving such treatment is a far more complicated matter.
[PREMIUM CONTENT] Key Investor Players in Africa's Creative Space
The investment and venture capital landscape in Africa has undergone significant transformation over the past decade, reflecting the continent's growing entrepreneurial spirit and the increasing recognition of its vast potential despite challenges.
[PREMIUM CONTENT] How A Generation of Tweens Fell Under the Influence of Drunk Elephant
Once aimed at adults willing to pay a premium price for high-quality skincare products, Drunk Elephant has recently become a status symbol among kids, tweens, and teens.
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