Ageing boomers set the nutraceutical agenda despite growing interest in millennials
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Ageing boomers will indeed be an important target group,” said Dr Steffi Dudek, Senior Scientific Consultant at analyze & realize GmbH. “Their increased life expectancy and lifestyle require investment in health, well-being and performance. The optimisation of physical and mental performance will also be a strong need for this group.”
The needs of ageing baby boomers will shape the nutraceutical agenda during the next decade, research undertaken ahead of Vitafoods Europe suggests