The Age of Vertical Video
Josh Cavalier
Generative AI for Learning & Development | Host of Brainpower - Your Weekly AI Training Show | Educator, Speaker and Author
This is the dawning of the age of vertical video.
Articles in the New York Times, Ad Week, Business Insider, and SiliconBeat all claim vertical video is here to stay. I fully agree. You better get used to it, and change your old video creation ways.
Mobile apps like Snapchat, Periscope and MeerKat have pushed vertical video consumption into the mainstream. Snapchat has reported a 9x increase in video views when video is in a vertical orientation. Vertical video even made it into Mary Meeker’s highly referenced Internet Trends 2015 presentation.
Everything we know about media consumption indicates video is easier to consume in a horizontal orientation. Our eyes are horizontally placed, but our mobile phones and phablets are held in a vertical orientation. I don’t see mobile device ergonomics changing anytime soon, and more industries are embracing the shift to a 9:16 aspect ratio.
So now what?
Check out this article from The Vertical Film Festival for producing vertical video. There are tips on shot composition, subject matter, shooting techniques, and editing.
It’s time to start making beautiful vertical video.
Payroll Implementation Consultant
9 年That will please those that use their phones to video in a vertical position....always an editors challenge.
FreeLancer
9 年nice
Portrait vs. Landscape. Sometimes you need one and sometimes the other.
Global E-Learning / Public Policy
9 年I take your point, Mark. But if the small screen threatened the movie theater in the years after WWII, it settled into its own niche thanks in part to more intimate production and direction styles while the film industry developed wider aspect ratios and a more ambitious scale by way of competition. I imagine that vertical video will answer the needs of its own subculture and develop its potential in a similarly non-threatening way. Just a thought.