In the Age of Influence, Are Culture Critics Becoming Obsolete?

Introducing Buzzeyo, where you’re the culture critic.

In an era where social media reigns supreme, where every individual has the power to amplify their voice, share unique perspectives and shape narratives, it begs the question:

Are traditional culture critics becoming obsolete??

We all can see that the landscape of ‘cultural critique’ has radically changed in recent years. Now, it's all about the power of influence and the collective voice taking the spotlight.

In our new age of user-generated content, everyone can be a tastemaker. Platforms like TikTok, Discord and Letterboxd have democratized the conversation around all subjects but particularly around theater, film, dance, comedy, and more, allowing everyday enthusiasts to become tastemakers in their own right. A glowing review from a friend or a viral endorsement from a social media influencer can carry more weight than a critique penned by a seasoned journalist.?

Sometimes paid critics get it wrong when your friends get it right…?

Take, for instance, the case of the Broadway phenomenon “Wicked”. Despite receiving lukewarm reviews from some paid critics (New York Times- Theater Review; There's Trouble In Emerald City, Oct. 31 2003- subscription required), it has literally defied gravity, captivating audiences for 20 years, earning three Tony Awards, and generating over a billion in revenue. Its upcoming leap to the silver screen only solidifies its cultural impact. The same happened to "Rent" by Jonathan Larson, the original stage version of "Fleabag" by Phoebe Waller-Bridge, "A Streetcar Named Desire" by Tennessee Williams, even "Swan Lake" by Tchaikovsky and so many other beloved works of art!?

Paid critics, while valuable in their own right, shouldn’t hold a monopoly on cultural interpretation. Their perspectives are limited by personal biases, professional obligations, and the constraints of traditional media structures. They are paid to literally be critical even when it’s not warranted. They often fail to acknowledge audience reactions or that art can exist solely for joy, reaction, taste and distaste alike… and all are valid.?

For example, Tim Zagat, co-founder of the Zagat Survey guides, and someone who knows a thing or two about reviewing culture, writes about ‘Boy From Oz’ with Hugh Jackman,

"I would never have known from any of the reviews of 'Boy From Oz,'... that the audience was having a fabulous time. The reviews gave no indication of it at all. Standing ovations and screams should be included in a review.”

As an expert in criticism, Zagat correctly points out that the critics ignored that fans loved ‘Boy From Oz’ and that most anyone would have an amazing time seeing it… as I can personally attest… the show was quite fabulous!?

While critics’ voices have a place in the world to be critical, the truth is, individual opinions matter more than ever and the notion of a single arbiter of taste feels increasingly outdated in our diverse and pluralistic society.?

Cultural experiences are deeply personal, shaped by myriad factors such as upbringing, identity, and life experiences. What resonates with one individual may leave another uninspired, and that's perfectly valid. By embracing all perspectives, we enrich our understanding of culture and expand the boundaries of artistic expression.

So, this begs the question: Who should truly be considered the arbiters of cultural experience?

The simple answer? You.

I believe that we need a space where everyone can become a culture critic, where diverse voices can contribute to a rich tapestry of opinions and perspectives.?

It’s time we embrace user-driven cultural conversations, where your voice matters, where every opinion is valued and celebrated and where you can hear from the tastemakers in your life that you trust… your friends.

Meet Buzzeyo, our newest creation from our venture studio Stageyo.?

Buzzeyo is a platform that prioritizes genuine, authentic engagement, free from the constraints of gatekeepers and paid tastemakers.?

Whether you’re a seasoned theater aficionado, a passionate dance enthusiast, or just someone looking for a good laugh, your voice deserves to be heard, shared and amplified.

We’re the place where you can share your thoughts on the latest Broadway show, discuss the nuances of a contemporary dance performance, or dissect the humor of a stand-up comedy special—all without fear of judgment or censorship. This is the future of cultural critique—a space born out of a need for inclusivity, accessibility, and agency.

With Buzzeyo, you become the culture critic, shaping conversations around all things cultural.

Here’s what Buzzeyo offers:

• Review Any Cultural Activity: Be it theater, dance, comedy, or classics, your opinions matter.
• Become a Culture Influencer: Share your insights with friends and followers, influencing cultural discourse.
• Discover New Experiences: Follow other influencers, exploring a world of cultural activities.
• Curate Your Favorites: Create and share lists of your top cultural events, guiding others to exceptional experiences.

I often get asked which shows I recommend as a Broadway, dance and comedy lover. I have been using Buzzeyo to write and share my own reviews. I love how easy it is to share my opinions and read what friends think of shows they have seen.

I’m not only sharing and discovering culture, I’m also connecting with friends in a whole new way!?

For example here are my reviews of The Who’s Tommy on Broadway, Hells Kitchen Broadway, the iO’s Improvised Shakespeare Comedy Company and Purpose at the Steppenwolf - all posted with my own pictures from the shows. Also, I create lists of my current favorite shows in NYC and Chicago that I share with my friends.?

So, are culture critics totally obsolete in the age of influence and with the launch of Buzzeyo??

Well… perhaps not entirely. But their role is evolving, giving way to a more democratic and participatory model of cultural conversation.?

It’s time to embrace the power of individual voices, to celebrate the diversity of opinions that enrich our understanding of the world around us. After all, in a world where culture is constantly evolving, shouldn’t our critique of it evolve too?

Please join Steven Traykovski and I on our new platform and share your buzz on Buzzeyo.

—---

Drew Stern

Co-Founder Stageyo Ventures & Buzzeyo

April, 2024