Afterpay ASO Audit Report with ChatGPT

Afterpay Android App

Afterpay is an Australian financial technology company best known for its buy now, pay later service. Afterpay is fully integrated with all your favorite stores. Afterpay empowers customers to access the things they want and need while still allowing them to maintain financial wellness and control by splitting payments into four for both online and in-store purchases. It works online or in-store wherever you are used to shopping. With millions of users across the globe, Afterpay is no doubt one of the best buy now, pay later in app stores today.

With stellar popularity, there’s no doubt that Afterpay has already established a high ranking in the Google Play Store. As this might be the case, there is still a way to maximize their app store visibility and, therefore, increase their chance of getting noticed. For example, Afterpay is ranked number 15 in the Shopping category at the time of this writing.

In this ASO audit, let’s take a look at how Afterpay can improve its keyword ranking in the most efficient way possible.

Afterpay Keyword research

We did a quick keyword research for Afterpay. We have shared the details at the end of this post.?

Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.

In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, in ShyftUp, we use Mobile Action to perform reliable keyword research.

Among the results we get is the term Search Score. Here’s a quick overview:

• The Search Score ranges from 5 to 100. The score represents the number of users who are searching for a specific keyword compared to other keyword options in the App Store and Google Play.
• To give you an example, one of the keywords with the highest ranking is the keyword “Facebook.” It has a search score of 100.
• The lowest score is 5, which means no one is virtually searching for that keyword. Most keywords will never even see a score beyond 5.

Going back to the results that we got, here’s how Afterpay’s ranking looks like:

• “Shop” keyword has a search score of 54, which we rank at no. 82.

• “Gift cards” keyword has a search score of 52, which we rank at no. 126.

• “Later” keyword has a search score of 46, which we rank at no. 42.

• “Shoppers” keyword has a search score of 46, which we rank at no. 37.

• “Purchases” keyword has a search score of 46, which we rank at no. 102.

• “Brands” keyword has a search score of 46, which we rank at no. 100.

• “Buy” keyword has a search score of 44, which we rank at no. 37.

• “Store retailers” keyword has a search score of 43, which we rank at no. 26.

• “Payment app” keyword has a search score of 39, which we rank at no. 21.

• “Easy payment” keyword has a search score of 39, which we rank at no. 17.

• “Shop online” keyword has a search score of 36, which we rank at no. 124.

• “Shop now” keyword has a search score of 33, which we rank at no. 19.

• “Fintech payment” keyword has a search score of 24, which we rank at no. 28.

• “Shoppers brands” keyword has a search score of 23, which we rank at no. 26.

• “Spending limit” keyword has a search score of 23, which we rank at no. 17.
• “Delay payments” keyword has a search score of 22, which we rank at no. 25.

We also did research on competitor keywords. We got the following results:

• “Bread Financial” keyword has a search score of 44, which we don’t rank.
• “Zip pay” keyword has a search score of 42, which we rank at no. 18.

• “Splitit” keyword has a search score of 41, which we rank at no. 19.

• “Credova” keyword has a search score of 41, which we don’t rank.
• “Gocardless” keyword has a search score of 34, which we rank at no. 29.

• “PayBright” keyword has a search score of 31, which we rank at no. 20.

• “Divido” keyword has a search score of 23, which we don’t rank.

• “Klarna shop now pay later” keyword has a search score of 21, which we rank at no. 20.

• “Hokodo” keyword has a search score of 21, which we don’t rank.

The results show us that there is a lot of room for improvement. To ensure that we climb up the rankings, we should use these keywords in our metadata.

Read more at ShyftUp's article.

ShyftUp is an ASO Agency.