■ After parting ways with importer Hedin, BYD will directly handle sales in Germany!
BYD will take over sales management in Germany moving forward.
■ So far, the results have yet to meet expectations. The Chinese automaker is far from its goal of selling 120,000 vehicles in Germany by 2026, set in 2022. This year, it has sold fewer than 2,000 cars after three quarters. Is it time to reset sales expectations? Vice-CEO Stella Li is optimistic, promising imminent success in Germany.
BYD is launching a new sales initiative in Germany to boost its performance. Vice-CEO Stella Li assures stakeholders of increased sales figures and is actively recruiting more dealers to support this effort.
Source: Manager Magazin
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