After every storm, there is a rainbow

After every storm, there is a rainbow.?

Ever heard of solving a problem stylishly after a disaster? This is a story of establishing a vehicle as a style icon and a fashion symbol among youth.

World War II in Italy, unemployment rates rose, the cost of goods doubled, the cost of living was 20 times higher, and the recovery was slow. In addition, Italy's roads were severely damaged by the bombing. This made it difficult for the automobile and other manufacturers to reemerge.

Many manufacturers' aeronautical plants became a strategic military target and suffered many attacks. But all these negative factors didn't affect the thinking of one vehicle manufacturer Piaggio.?

They followed the?blue oceans strategy?where demand was created rather than fought over, saw the crippled Italian economy and bad roads as an opportunity, and realized a new motorcycles market for the masses.

Motorcycles during the 1940s had 3 main issues: Bulky for an individual to ride and balance. | Dirt from tires was often carried to rider dress. | Totally unreliable and was not suited for a long ride.

Piaggio developed innovative solutions and, most important, solved the above problems stylishly.?

• The engine was moved to the back and also?changed the gearing system to handlebar?for easier access.
• The seat position was designed to give both?safety and comfort. In addition, the workings were hidden behind panels to keep the oil, grease, and Dirt from the rider's clothes in pristine condition.?
• Identified a potential market for women?and was designed with plenty of room for the rider's legs which was an ideal machine for skirt-wearing women.

The iconic scooter VESPA was born.?First-year sales were 2,484, and the second year it spiked 400% to 10,353 in less than 10 years,?one million scooters were sold, making a mark in the world motorized travel history and paving the way for scooter as a unique phenomenon.?

We may be having many such world wars in our lives or in our minds, and everything may seem negative; all it takes is the courage and a positive attitude to start, and all others would fall in place to revolutionize the world.?

So GO FOR IT NOW - After every storm, there is a rainbow!!!

P.S:- This story may resemble what ola is trying with electric scooters after the pandemic and could become an icon like the VESPA.