The africon digest
Your exclusive roundup of insights from key markets in Africa and africon updates.
Dear valued clients and business community,
We are pleased to present our latest updates and hope the articles and insights in this edition will be valuable to you.
We are happy to share that africon is a consulting organization listed by Bundesamt für Wirtschaft und Ausfuhrkontrolle (BAFA) within the framework of the Africa consulting vouchers. The funding is provided by the Federal Ministry for Economic Affairs and Climate Protection (BMWK).?You will find more info on how your company can apply for funding in this newsletter.
We’ve successfully executed projects for both new and returning clients across a diverse range of industries, including mechanical engineering, healthcare, fast-moving consumer goods (FMCG), and automotive. As our projects expand, so does our team, with recent additions in South Africa and Kenya. We’re eager to bring our expertise to our clients, continuously refining our strategies to help you succeed in Africa’s dynamic markets. For ongoing updates, we encourage you to follow our news posts and LinkedIn.
We thank you for your trust and collaboration and look forward to exciting projects and highlights ahead.
Our newsletter (The africon digest) concisely summarizes our activities, so please feel free to contact us if you require more information on any specific topic.
With warm regards,
Your africon team
Featured: africon blog series?
Overcoming common challenges when creating your Africa strategy
After working with 120+ clients on 170+ projects in Africa over the last 13+ years, we have outlined specific challenges that hinder seamless market entry.?
?In this special value-packed series, we have dissected each hurdle, and provided actionable steps on how to tackle that problem. We have shared some key insights that have helped our clients, and hopefully, this can also assist you as you plan your Africa strategy for 2025 and beyond.
?More than 96% of businesses face the following hurdles when embarking on their Africa strategy.
?Read each part here.?
News and updates
Sustainability dimensions added to the Mittelstandsindex (SME Index) Africa
The “Mittelstandsindex Afrika” (SME Index Africa) was launched for the first time in 2019 at the Bonn-Rhein-Sieg University of Applied Sciences. In cooperation with the Agency for Economic Affairs and Development, it was expanded to include relevant influencing factors in sustainability and made more user-friendly by developing a digital tool.
Our SOTMs (slides of the month)
Within the year, africon delivers more than 40 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project that has just been executed locally by the team. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.
Take a look at our slides of the month below.
Top countries in Africa’s food and beverage (F&B) manufacturing industry
In a recent project, our client in the HVAC (Heating, Ventilation and Air Conditioning) sector had the following questions:
? Which are the top countries for F&B manufacturing in Africa?
? How many manufacturers are there, and how big or small are they?
领英推荐
Which three countries account for approximately 40% of Africa’s commercial real estate market value?
Africa’s commercial real estate sector remains robust, offering promising investment opportunities for local and international companies. The sector growth is primarily driven by rapid urbanisation, increasing foreign investment, and expanding economies across the continent. We mapped the sector for one of our clients, a large building materials manufacturer. Africa’s commercial real estate sector, defined by properties utilised for business purposes such as office buildings, retail spaces, warehouses, and industrial properties, exhibits significant growth potential.
Libya, Sudan, Zambia, Ghana, C?te d’Ivoire, and South Africa have the highest score in forex availability in Africa
One of the challenges businesses face when doing business in Africa is the stability and availability of forex. When conducting multi-country analyses for our clients, we often assess the availability of foreign exchange and currency stability, among other indicators. In a recent project, our analysts highlighted the situation across specific African nations.?
Which bottled water sizes are most popular in Kenya?
One of our clients, a key player in the plastics industry, tasked us with providing an overview of the plastic bottling landscape in Kenya. The firm, a large plastics converter, had questions about the market dynamics, market size, consumption habits and players. africon answered this through industry knowledge from our sector experts on the ground, a comprehensive analysis of trade statistics, interviews and desktop research. We interviewed plastic converters, bottlers, experts, relevant institutions, associations and key stakeholders.
Upcoming events
boot Düsseldorf (18 - 26 January 2025)
Be part of the world's largest boat, yacht and water sports show.
EuroCIS (18 - 20 February 2025)
The leading trade fair for retail technology. Discover the latest solutions, innovations, trends and industry insights.?
Our references
Every year, africon delivers more than 40 projects in key sectors and helps clients with their Africa strategy. Within various projects, the services vary from market research to the full development of an Africa strategy. Sometimes, clients also want to challenge their existing strategy, and africon becomes their sparring partner for their new Africa strategy. africon also assigns interim managers who work closely and efficiently with the client for Africa strategies.
Beantragen Sie 85% F?rderung für den Markteintritt in Afrika. africon ist BAFA-gelistet.
Verpassen Sie nicht die Chance auf bis zu 85% F?rderung für Ihren Markteintritt in Afrika!Wenn Sie als kleines oder mittelst?ndisches Unternehmen an Beratungsleistungen für den Markteintritt in Afrika interessiert sind, k?nnen Sie jetzt über das BMWK die Afrika-Beratungsgutscheine nutzen. africon ist ein vom Bundesamt für Wirtschaft und Ausfuhrkontrolle (BAFA) gelistetes Beratungsunternehmen im Rahmen der Afrika-Beratungsgutscheine. Gerne unterstützen wir Sie bei der Expansion Ihres Unternehmens in neue M?rkte.
Why choose africon as your partner for Africa
By partnering with africon, you can grow your business by accessing the world’s new frontier. Supported by impactful market strategies based on local market research, local insights, and direct market communication, our hands-on approach will enable you to grow confidently in Africa.