African Fashion International launches first #HONbyAFI Digital Magazine

African Fashion International (AFI) is proud to announce its foray into publishing with the launch of the HON by AFI digital magazine.?

HON by AFI will be released every quarter with each edition having a different theme.

The launch issue, which is the Spring Issue, was released on the AFI website on 01 September 2022,? and is covered by four Banyana Banyana players styled in spring looks by top African designers.?

“At AFI, we have spent 15 years building the best, one-stop lifestyle platform for consumers looking for unique African fashion and guiding sellers to reach a global, premium market,” says Dr Precious Moloi-Motsepe, AFI Founder and Executive Chairperson.

“The latest introduction to the AFI brand is this digital publication, which aims to educate audiences, publicise talent, tell stories and share thought leadership, thereby contributing to transforming the industry from Africa to the diaspora.”

After 15 years as a participant in the global fashion industry championing African fashion, AFI has become the leading purveyor of Pan-African talents and creativity.

AFI has done this by harnessing our continent’s creative capital; translating this into cultural, social, and economic success for our designers and artisans; and ensuring that consumers have access to this vast talent through AFI Fashion Weeks.

Over the years, we have learnt that fashion thrives when people fall in love with it. And it is through the emotions which fashion evokes, that we can then go on and tell stories.

“When we started conceptualising the #HONbyAFI digital magazine, the aim was simple, we are telling stories of what designers and creatives in the African continent and the diaspora are doing. It is to show the world how brilliant and necessary African creatives are in the global fashion industry and their contribution to the luxury fashion industry,” says editor, Buhle Mbonambi .

HON by AFI is available right now: