Affordable Website Design for SMEs
Jessica L?tze
Founder of Barrk Marketing | Delivering increased brand visibility & ROI for service businesses | EO Accelerator Marketing Chair??
You know you need a website for your business, but you don’t have the biggest budget. No sweat! We compiled some tips for you to get more bang out of your buck.
Budget-friendly website design tips:
Have an idea of what you want
Knowing what you want will save a lot of time, and therefore money. What is the goal of your website? Do you want to sell products online? Do you want to educate your online audience? Having a clear goal will help the designer build the perfect website for you as quickly as possible, without having to waste time and money going back to the drawing board. This also applies to the overall look and feel of the website. What kind of colours and fonts do you envision? All this kind of information means that you get what you want the first time around.
Save money with a minimal design
A clean, minimal website design will cost a lot less that having a busy website with unnecessary, complex elements. A clean design is to your advantage anyway – visitors prefer low visual complexity over cluttered web pages.
Start small, add more later
You don’t have to go all out from the get-go. A one-page website can be functional while looking professional and beautiful. You can always add more pages and optimise what you already have as you go. It’s a much more manageable solution for your budget to pay monthly instead of one enormous lump sum.
Consider future growth
With that said, consider what your business will need once it’s grown. Platforms like Wix and Squarespace are great for businesses that plan to stay relatively small and use just a few features. But if your business needs outgrow them, you’ll need a bigger site with more features. Transferring all of your site content to a new host can be a costly pain.
Do what you can on your own
There are those simple tasks that you can easily learn to do yourself, like uploading blogs and images, or changing a typo or hyperlink in the copy. In fact, there’s a high chance that your web designer will be happy to show you how to do these small fixes. Leave the more complicated tasks to them and take on the simple ones yourself. This will help relieve the weight on your wallet.
There you have it! We hope these small tips are a big help for your website design!