Affordable vs Sustainable - 3 Pocket-Friendly Sustainability Actions
Alice Ngatia
Strategic Leader in Marketing & Communications | Marketing Leadership Excellence Fusing Sustainable Strategies with Marketing Mastery | ?? I help Brands WIN in the hearts & minds of the customers
"Going green" often feels like it comes with a hefty price tag. Organic produce, eco-friendly gadgets, sustainable fashion—it all seems so exclusive. It's like caring for the planet is a luxury only some can afford. And honestly, when you're barely making ends meet, worrying about the ozone layer can feel like a problem for another day.
This is what I call the affordability paradox, and it hits hard here in the Global South. We're on the frontlines of climate change, yet sustainable living often feels out of reach. This is especially so when you consider the fact that around 429 million people in Africa are living in extreme poverty.
But what if we could rewrite the narrative and make sustainability accessible to everyone, regardless of their income?
Beyond judging anyone, it's about recognizing that even small, affordable choices can add up. It's about taking control and becoming everyday activists in our own way, getting creative with what we have, and speaking up for change—all without breaking the bank.
How can we achieve this? Are there any Pocket-Friendly Sustainability Actions that we can take as individuals?
Speaking Out (Politely, of Course)
Being an activist doesn't always mean chaining yourself to a tree. Sometimes, it's about those small, everyday acts of bravery. See someone littering? Don't be afraid to politely remind them that the ground isn't a trash can. Notice your local food vendor using way too much plastic or outlawed packaging? Let them know there's a better way. Become a planet guardian.
Be good and do good to those around you.
Sustainability means doing social good. Do things with empathy and concern for those around you. If in a place of leadership or are running a business, are you fair with your time and resources?
Then there's the power of community. Sharing stuff, skills, and knowledge with our neighbours is not only good for the planet, it's good for the soul. Maybe you've got a green thumb, and your neighbour’s a whiz at fixing broken appliances. Why not team up and create a little sustainability haven right on your estate / street? Become a people guardian.
Reduce wasteful consumption
How much stuff do we really need? Another pair of shoes destined to fall apart after a month? Another gadget that'll be collecting dust in a year? Maybe it's time to reject the "more is better" myth and start valuing quality over quantity. As you look at the accumulation of ‘more things’ in your home, office or environment, develop the understanding that you need to invest and do more with the future in mind instead. Become a financial guardian.
And although there are simple ways we can show the world that sustainable living isn't just some crazy dream (even if you're on a budget), what most of us do not realize is that living unsustainably has some hidden costs.
Air pollution leads to breathing problems, dirty water makes us sick, and extreme weather can devastate entire communities. These things take a real financial toll, not to mention the immense human suffering involved. Choosing sustainable options might seem a bit more expensive at first, but it's really an investment in a healthier future for ourselves and for generations to come.
When we choose to live sustainably, we're essentially paying for clean air, clean water, and a stable climate too. That's a pretty good deal, when you think about it.
Most importantly, remember that our voices and actions matter, and even a whisper can create ripples of change.
MSc Energy Management ~ CEM?~CAP?~ Award winning Energy & Green Growth Expert~Danida Fellow
5 个月Good, simple and easy to implement actions. On the affordability bit, the fact that people feel they can afford something sometimes makes them not to embrace sustainability. One day someone asked me, isn't energy management a poverty mindset. If I can afford to pay for the energy I consume, why should I care.
Board level expert| UNSDG- 7 author| transforming Africa's energy and water sectors through branding| innovation| gender| advocacy |culture change | pension fund investments and powerful storytelling thru awards
5 个月Useful tips well said