Affluent Cosmetic Patient Attraction Strategies

My latest article in The Society News magazine is “How to Attract Affluent Cosmetic Patients,” so it’s a good read for cosmetic patient attraction if you are tired of price-shoppers nickel and diming you to death.

Instead, how would you charge twice as much as your competitors?

You could either double your revenues with the same amount of patients or work less for the same amount of income, so let’s look at how you make it happen.

TOP AFFLUENT COSMETIC PATIENT ATTRACTION STRATEGIES

It’s Not About Your Skills at This Level

This will be counterintuitive but important to grasp:

It’s not about being 2x better at a surgical procedure to charge 2x more.

Board-certified trained plastic surgeons all do an excellent job. That’s true, or you wouldn’t be board-certified.

There’s more to it than that.

The Affluent Patient’s Frame of Mind

Affluent patients pay more because doing so makes them feel more like the person they wish they were or envision themselves as.

At this level, you are hardly talking about the surgery.

It’s more about the intangibles and what this procedure means to them that drives their decision.

Affluent patients seek a superior service provider, even if it’s based on perception.

How to Make Price Disappear from the Equation

Affluent patients must feel they are getting the best because they deserve it.

You become the best by standing out from the crowd. By doing what others won’t do or can’t do.

The quickest path in today’s world is to marry a housewive on Bravo TV, but if that’s not possible, here are three other strategies that help make prices go away:

Peer Recommendations

The affluent are reached more through peer referral than any other avenue. This group of cosmetic patients values trust more than anything else, so they turn to others they trust.

Knowing that you’ll want to identify who those patients are in your practice. Give them an excellent result and an exceptional patient experience.

Make them part of your VIP Club, where you have private events so they can invite their affluent friends too.

To make it unique, add a charity component and invite the media.

The exclusivity gives the affluent patient the status they want and expect.

Be The Expert

Although you are well versed in all surgical procedures, the affluent patient wants to go to the BEST.

They want the surgeon who specializes in, for example, blephs, has done 10x more blephs than the average surgeon and has tons of social proof of hundreds of other happy bleph patients.

It would also be helpful if you are considered “The Eye Guy” because the media have interviewed you, and you even train other surgeons on your innovative bleph techniques.

Use Social Media to Connect with Affluent Patients

Social media has allowed you to develop your fan club quickly and easily.

Shoot short Instagram video stories answering bleph FAQs and many before/after photos of affluent patients and their stories.

But also show off your gorgeous office, wine cellar, extravagant travels, and luxury lifestyle.

This gives affluent patients enough proof and sufficient trust in you to choose you as their go-to plastic surgeon.

Attracting the affluent patient takes a different mindset (and some healthy ego).

If you believe you are worth double what your competitors charge, set your practice up to cater to the affluent patients that are attracted to your higher prices because, just like you, they believe they are worth it.

If you want to take your plastic surgery practice or cosmetic clinic to the next level, The Cosmetic Practice Vault is worth a look. This program was designed with plastic surgeons and cosmetic practice owners in mind.?

With over 20 modules covering everything from patient engagement strategies to employee management techniques, they can successfully achieve their goals and build a profitable business that provides excellent patient care. Sign up now!