AFFINITY AGREEMENTS 101

By: Bennett Napier, CAE

In association management, diversity of revenue streams is increasingly important. Making all of your revenue off of just dues or meetings/events can place an organization in a precarious position. Many successful organizations are able to not only grow revenue but also ride out lean times with affinity income, when dues or meetings revenue may see dips based on economic conditions. 

Here are some basic tips to consider when forming agreements with affinity/third party vendors: https://bit.ly/Affinity101