Affiliate Marketing for Beginners: 5 Things to Know Before Choosing an Opportunity
Nadir Ali Khan
Project Manager | Service Delivery Manager | Test Manager | Digital Transformation | Software
Here I will dig deeper into Affiliate Marketing and what to look out for in a lucrative affiliate program.
Choosing the right affiliate program can make all the difference in the world to you. It is the difference between success and failure in your career as a freelance digital marketer. It is the difference between getting rid of your 9–5 and having a substantial side income. The reason that people do affiliate marketing is that they get a pre-built product or service. They do not have to create anything on their own. Everything is already done for them; they just have to get the offer out to the right people at the right time.
Let me take the example of a franchise first, like McDonalds or KFC, whoever buys this franchise knows that it is going to very successful because it is proven to be successful. Everything like setting up of the restaurant, recipes, marketing is already done for you. Similarly with affiliate marketing, if you promote an offer or a service that is very successful and has already earned hundreds of thousands of dollars in commissions for other affiliates then it can do that same for you as well since everything is already set up.
There are thousands of companies out there that offer great affiliate programs. e.g. Amazon has an affiliate program and if someone makes a sale using your affiliate link then Amazon will pay you a commission for that sale. Walmart also has an affiliate program that will give you a commission if you are promoting its offer and someone makes a purchase using your affiliate link. But these big companies do not pay that high a commission to their affiliates. Finding the right affiliate offer is very important to you and your freelance digital marketing business, after all, if you put in all the effort and spend money on advertising at the end of the day it is not really worth it if you are just paid a 5% or 10% commission as a result of a sale. So what are the 5 things to look out for before choosing an affiliate offer? Here they are.
1. Product Value
How valuable is a product to someone who will purchase it and do people want to actually buy it? If the product or service is not top tier, people will just glance at the offer and move along or they will purchase it but then ask for a refund. In this case, you will not be paid so make sure that the product is of high value.
2. Margins
The commission margin needs to be high so that you get a healthy chunk of the total sale or else you will have to sell hundreds or thousands of products before making a substantial income.
3. Tracking
The product or service that you are promoting needs to have a detailed back office with solid tracking links that show the sales you have made and the commissions for these sales. Some affiliate programs pay their affiliates for only one purchase whereas others pay their affiliates for all purchases made by that one customer. Make sure to choose an affiliate offer that pays you for all purchases made by one customer that you refer to.
4. Marketing Material
The affiliate company needs to have awesome marketing material and sales funnels that you can use to sell their products. The company must have high converting sales videos, a sales team that follows up on your leads and calls customers for you. They should have webinars and events to help you convert more leads into sales. Marketing material is as important as the products because if a lead is not converted to a sale then it is of no use to you.
5. Integrity
The company that offers the affiliate program must have a good reputation and treat their affiliates fairly. They must pay their affiliates well and have a good standing. On the internet, Integrity matters a lot, the same way it matters in everyday life as well. Unfortunately, not everyone has your best interest in mind so it is extremely important that you do your due diligence and research when choosing to partner with a company in their affiliate program.
Many people out there take weeks and even months to research and find the right company to partner with and most often than not they still make a mistake in choosing the right company. So my advice will be to look out for the five principles when choosing an affiliate program.
One of the best affiliate programs that are out there and that meet all the five principles given in this article is Legendary Marketer. They have low, medium and high ticket products that pay commissions from a few dollars to thousands of dollars. They have great products, awesome marketing material, high margins, solid tracking in the back office and are integral to the core. To get into the Legendary Marketers affiliate program please click of the links below.
https://www.tweeklomarketing.com
https://onlinebusinessbuilderchallenge.com/enter/enroll?aid=38498
Another awesome affiliate program is that of clicks funnels and they also have really quality products and satisfy all the five points given in this article. Here is the link to Click Funnels.
https://clickfunnels.com?cf_affiliate_id=1801400&affiliate_id=1801400
I hope you liked this article and now are aware of the five things that you need to see before choosing an affiliate offer. Please feel free to share this article with your family and friends and I will talk to you in the next article.
Best Regards
Nadir
* If you purchase anything through a link in this article, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase and that I’ll be compensated in some small way at no extra cost to you.