Affiliate fraud in igaming 2024

As the year 2024 wrapping up, it is definitely evident that affiliate fraud remains a problem in iGaming. Although affiliate marketing is still a key source of growth, fraudsters have taken advantage of more sophisticated tactics to attack weaknesses. At FraudNetic, we have done work around analysing such trends through the year and arming our partners and customers with the insights and strategies to combat fraud better.

2024: Complicated Challenges Ahead

Affiliate fraud took on new forms going into 2024, with some prevalent forms being:

Traffic Fraud: Fraudsters utilized bots and click farms to manipulate metrics to generate illegitimate commissions.

It includes All Forms of Multi-accounting and False Registrations

FTD Manipulation: Generating poor or incentive-supported traffic disguised as true player acquisition.

Bonus Abuse: Syndicates took advantage of offers intended for genuine players.

The impact was not only financial - unchecked fraud also diminished trust among ethical affiliates, taxed operations and created reputational risks for operators.

Fraud Trends Observed in 2024

This year brought three significant trends that exemplified the growing sophistication of fraud schemes:

Cross-Border Fraud Networks

In these operations, fraudulent schemes were run across several territories that took advantage of regulatory loopholes to scale activity.

Shared Affiliate Accounts

It essentially meant leaking all credentials so as to simulate traffic and commissions over multiple opportunities.

At FraudNetic, we understand that every fraud detection company has their own unique angle and prevention strategy. This year, we focused on:

Analytics to detect anomalies in traffic, player registrations, and conversion metrics.

Affiliate Auditing: Assisting partners in the frequent assessment of affiliate performance to guarantee compliance with ethical practices.

How to strength according agreements: Instructing operators to delimit clear terms in their affiliates agreements to avoid fraudulent activities.

Collaborating with Others: Working with partners and other experts to share information to spot and prevent new fraud methods.

Our Vision for 2025

As we enter 2025, FraudNetic remains dedicated to staying ahead of fraud trends and providing our partners with actionable, impactful solutions. Focus areas will include:

Sophisticated Fraud Detection Tools

Adding more intelligent systems to adapt to changing fraud techniques.

Cross-Industry Collaboration

Collaborating with regulators, operators, and affiliates to create a transparent and secure ecosystem

Educating the Ecosystem

Training and resources to assist operators and affiliates identify and mitigate fraud risks effectively.

Consolidating Efforts for a Sustainable Future

The world of affiliate fraud has only been validating the need for vigilance, innovation and collaboration in 2024. FraudNetic is committed to ensuring the iGaming industry can protect its business and keep the entire value chain trust.

As we look toward 2025, we would like to hear from you:

What hurdles did you encounter in 2024?

What strategies worked well for your organization?