Aethelfest 1100 celebrations goes #AR digital
To celebrate the 1100th anniversary of Lady of the Mercians, Aethelflaed, in #Tamworth @enlighten_ac have created a special #AugmentedReality poster that highlights some of the four-day programme of activities and celebrations.
The exciting programme of activities take place across four days to celebrate the life of Tamworth’s Lady of the Mercians, Aethelflaed.
Tamworth’s Aethelfest takes place between July 12 and July 15 and includes a whole range of events, such as an Anglo-Saxon themed family fun day, the unveiling of Tamworth’s largest ever piece of community art, guided tours, talks and an academic conference weekend drawing scholars, authors and delegates from across the world.
Aethelfest is being led by Tamworth Borough Council in partnership with a range of organisations to celebrate the life of one of the most powerful and influential women in Anglo-Saxon England. Daughter of King Alfred the Great, Aethelflaed played a key role in defending the ancient kingdom of Mercia against Viking invaders and spent much of her time in Tamworth as a seat of royal power.
She took her last breath in the town 1,100 years ago in June 918. This anniversary is being marked with a range of activities, all designed to raise awareness of this ‘warrior queen’ and Tamworth’s role in her eventful reign.
Commemorations began with the unveiling of a six-metre statue of Aethelflaed on a roundabout outside Tamworth Railway Station, where she points visitors to the town centre, and continued with a national commemorative service at St Editha’s Church. This was organised by Tamworth and District Civic Society, marking the anniversary of the day Aethelflaed died 1,100 years ago, and was attended by hundreds of civic dignitaries, TV personalities, authors, historians and HRH Prince Edward, Earl of Wessex.
Now award winning Augmented Reality company Enlighten have designed a special interactive Augmented Reality poster to help tourists to make the most out of this unique festival. With virtual space assigned to places to eat and drink and directions to the Castle you won’t go thirsty/ hungry or miss out on locating where the activities are taking place.
To see the poster come to life simply Download the FREE Zappar app and point it at the image below so you can discover the full four day programme #Aethelfest @TArtsandEvents @TamworthCouncil @TamworthCastle @shop_ankerside
