Are Aesthetic Doctors not interested in buying devices right now due to the interest rates?

Many medical device reps are asking me how this industry is doing right now regarding the sale of capital equipment/ aesthetic devices. I would love some feedback from reps on this subject as I am seeing an incredible amount of turnover - hiring and firing reps within 3 to 6 months and replacing them with a rep that is wide-eyed and hungry and goes out and tries incredibly hard only to find out, doctors aren't buying devices due to the interest rates, not due to their lack of selling ability.

I am hearing from multiple sources that aesthetic device reps are really struggling right now. I am being told that even if a Doctor has an 800 credit score, they do NOT want to finance a new device due to the interest rate. Have you experienced this?

Now, I am sure there will be comments similar to.....

"Well, that means the rep is bad at his job"

"Maybe he needs to work on his sales presentation"

"If he would talk about FAB, that would help"

"Maybe he should ask for help from his manager"

"Sounds like an excuse from a poor performer"

I am sure there will be a lot of hateful comments to state why this question of mine is not valid.

I do have to say that I speak to aesthetic candidates every day on the phone and I have a very good pulse on what is happening in the industry. I know I am not only getting called by the underperforming, lazy laser sales reps who are about to get fired and are looking for new opportunities before that happens. I am talking to entry-level- mid-level - C- Suite, and all levels of reps in the Skincare, Injectable, and device space. What I am hearing is that aesthetic device sales reps are really struggling right now to sell devices to practices.

I am seeing companies burn through reps and replace them sometimes every 90 days. They hire a rep, tell him/her how much money they will make, and send them out into the world to start selling. The rep sees that the doctor has already been approached by reps from his company as well as multiple reps from the 7 competitors, and his answer is still "NO! I am not buying a device right now."

So the new rep is put on a PIP ( I just heard about one that was put on a PIP the first 14 days of their employment). The rep struggles to sell and is terminated within 90 days.

Now the company calls the recruiter and says "Give me a new sales rep - for free and one that can sell!" So the recruiter replaces the candidate, and the cycle starts all over again. The rep isn't successful at selling ( to the level the company requires), the company asks for a free replacement from the recruiter (as they fired them within the 90-day period), and this happens over and over again. The recruiter ends up working for free and replacing the same sales position multiple times.

It almost seems pre-planned at times. Why is it that the rep will never be terminated on days 91, 92, or 93 but is always terminated on days 86, 87, 88, etc? It's as if HR and the hiring managers have the 90-day mark on their phones and are constantly keeping an eye on it to make sure the rep gets fired before that guarantee period is up so they can ask for a free replacement.

Thoughts? Also, Don't shoot the messenger - I am simply asking for some industry feedback on this subject. I am not attacking you, your company, your HR team. This is not about YOU, This article was not written secretly talking about you, your team, or your hiring process - so let's just all play nice and remember this is a round table chat and not a "Let's bash Heidi and tell her how wrong she is!"