Methods to increase the Positive review for the company on Social media .

 Incentivize C Incentivize Customers to Provide Reviews

If appropriate for your type of business, offer a small token of appreciation, such as a voucher, coupon, or discount for submitting a review. Clearly communicate that you will reward satisfied buyers for the time they invest to provide feedback about their experience.  

A word of caution here: ideally, you want to earn reviews without offering rewards. Websites like Yelp filter out reviews that were provided because of incentives. Google also uses analytics to monitor review traffic. 

 Reward Employees Who Gather Reviews

Educate your employees and team leaders on the importance of providing an excellent customer experience and teach them how to ask for reviews effectively. Be willing to reward your employees for every posted review that they initiate. 

Exhibit Great Reviews

Let people know whenever you have received a great review. Post them on your website. Include them in an email message. Consider a review widget or direct feedback option on your website’s home page. Utilize review screenshots in your marketing materials, including brochures, newsletters, and videos.

Position positive client reviews so that your audience learns from satisfied clients across platforms.

Pyatt Broad mark Management shares reviews on their website, which is an effective digital marketing and reputation management strategy.

Highlighting your impressive reviews can convince potential customers that your business has high-quality products or services. 

 Dominate Your Social Media Presence

Keep your social media presence active on platforms to which your ideal clients gravitate. These may include the most popular ones such as Twitter, LinkedIn, Facebook, and YouTube. 

Include reviews between your other informative posts. You never know when a point made by a happy client will be the trigger for someone else to become a new client. An engaging social media feed will keep you top of customers’ minds and amplify positive brand equity.

 Reply to Negative Reviews

One negative REVIEW (link is external) can prompt a loss of 22% in the search list of your potential customers. Follow up with each negative reviewer. If the customer had a bad experience, thank them for their feedback, apologize with sincerity, and then work on a satisfactory solution. 

When you’re able to turn that negative review into a positive one, ask permission to post the fact that the issue was resolved. The key is to act immediately to convert the negative review into a positive one. 

After receiving a negative review, take the time to respond tactfully. Below is an example of a company responding respectfully to a poor review? 

Replying in earnest to an unfavorable review will show readers that you care. It may also transform a negative digital asset into a positive one.

3 Ways to Improve the Customer Journey Experience with Personalization

If you’re a smart marketer, you know that the customer journey should not just be a shove down the sales funnel. It should be a bona fide experience that’s been tailored to the wants, needs and expectations of the customer.

Source

Here are three great ways to accomplish that journey in your next campaign.

Learn More:

The Complete Guide to Getting Started With Website Personalization

How AI Is Shaping the Future of Content Marketing and Personalization

Buyer’s Journey 101: What Your Email Data Says about Your Customers

Attract the Right Prospects with Buyer Personas (Includes Step-by-Step Templates!)

7 Segmentation Mistakes that Will Cost Your Business Money

1) Segment Your Customer Base

Enough can’t be said about the power of the segmentation process in email marketing, yet many email marketers aren’t taking advantage of this powerful technique.

Among those who do use email segmentation:

39% see increases in their open rates

28% notice their opt-out and unsubscribe numbers decreasing

24% note better email delivery rates, better leads, and the mother lode — increased revenue

Let’s look at one reason this is happening. According to Adobe’s Digital Index, 41% of online sales are generated by 8% of repeat customers:

That’s the loyalty part of the marketing equation at work.

By using behavioral tracking and other relevant data, you can target your email customers to help boost your email’s relevance and let your audience know you’re tuned into — and care about — their needs.

Source

Some data that’s useful for segmentation includes:

Purchasing Behavior

When your customers reach specific spending levels, they’re taken on a customized VIP journey that gives them added benefits like coupons, awards and special discounts. You can also use their past purchases to recommend additional items of interest.

Some experts recommend breaking down customer behavior into “personality types,” like:

? Persuadable buyers

? Buyers that need proof

? Risk-averse buyers

? Price-conscious buyers

? Buyers who research before purchasing

? Buyers who don’t have an urgent need

This is by no means an exclusive list, but it’s a great peek into the array of purchasing behaviors you can use to create segments for your marketing efforts.

Learn More:

How to Optimize Your Content Strategy with the Buyer’s Journey

Beyond the Newsletter: You’ve Got Their Email, Now What?

How AI Helps Add Personalization to Your Email Campaigns

11 Digital Marketing Trends You Can No Longer Ignore in 2019

Stage of the Journey

You can also segment your audience based on where your customers are in the marketing journey, which allows you to provide content that’s relevant to each stage.

For example, you could provide awareness content like video ads for the new subscriber or persuasive content like case studies for those getting close to making a purchase.

Benefit Seeking

If you segment according to the benefits your audience is seeking, you’ll be able to offer more relevant products that are personalized to each segment. For example, a retailer could segment their audience into groups of those seeking low prices, high quality, organic materials or even designer name brands.

While purchasing behavior, journey stage and benefits are just a few of the ways you can fine-tune your audience segments, other options include:

? By loyalty

? By usage level

? By experience (satisfied vs. unsatisfied customers)

? By interest

By engagement level

There are a number of ways to divide your audience into the most relevant, related groups so you can market to them more personally — and efficiently.

 Personalize Your Brand

Supercharging the personalization experience for your customers is not just about fine-tuning the marketing product that lands in their inbox — it’s about forging real connections.

There’s no better way to do that than to send marketing emails from a real person in your organization rather than from a simple outbox address. When HubSpot did this, they saw their click-through rate jump from 0.73% to 0.96% with an additional 292 clicks added to the total:

Customers want to interact with real, flesh-and-blood people and their behavior shows it.

If you want to add even more power to those “from-a-real-human” emails, experiment with the tone and language of the emails themselves, adding pronouns like “I,” “our,” and “we” to speak directly to your prospect.

To keep your interaction consistent, make sure your landing pages match the expectations you’ve created in your email audience. For example, using one strong CTA in your email that sends customers to an “action” landing page that matches the message, tone and design of your email provides a smoother and more cohesive experience.

Ensuring that you have a bespoke email — and landing page — for each segment of your customer base amps up the power of this technique further. When fitness company Nuffield Health employed this email/landing page match method in a new campaign, their conversion rate shot up from 1% to 8%.

Learn More:

5 Ways You Can Use Your Thank You Pages to Boost Conversions

How to Create a Persona-Driven Content Strategy for Online Education

How Machine Learning Is Transforming Content Marketing

4 Bullet-Proof Ways to Increase Customer Retention (and Increase Sales!)

3) Pull the Trigger on Emails

We talked about segmenting your audience based on behaviors earlier, and here’s another reason this pays off: Sending emails triggered by behavior has a 152% higher open rate.

If you take these automated trigger emails and personalize them, you’ve got a highly open able email marketing tool that will also capitalize on the growing relationship between you and your customer to prompt action.

 ustomers to Provide Reviews

If appropriate for your type of business, offer a small token of appreciation, such as a voucher, coupon, or discount for submitting a review. Clearly communicate that you will reward satisfied buyers for the time they invest to provide feedback about their experience.  

A word of caution here: ideally, you want to earn reviews without offering rewards. Websites like Yelp filter out reviews that were provided because of incentives. Google also uses analytics to monitor review traffic. 

 Reward Employees Who Gather Reviews

Educate your employees and team leaders on the importance of providing an excellent customer experience and teach them how to ask for reviews effectively. Be willing to reward your employees for every posted review that they initiate. 

Exhibit Great Reviews

Let people know whenever you have received a great review. Post them on your website. Include them in an email message. Consider a review widget or direct feedback option on your website’s home page. Utilize review screenshots in your marketing materials, including brochures, newsletters, and videos.

Position positive client reviews so that your audience learns from satisfied clients across platforms.

Pyatt Broad mark Management shares reviews on their website, which is an effective digital marketing and reputation management strategy.

Highlighting your impressive reviews can convince potential customers that your business has high-quality products or services. 

 Dominate Your Social Media Presence

Keep your social media presence active on platforms to which your ideal clients gravitate. These may include the most popular ones such as Twitter, LinkedIn, Facebook, and YouTube. 

Include reviews between your other informative posts. You never know when a point made by a happy client will be the trigger for someone else to become a new client. An engaging social media feed will keep you top of customers’ minds and amplify positive brand equity.

 Reply to Negative Reviews

One negative REVIEW (link is external) can prompt a loss of 22% in the search list of your potential customers. Follow up with each negative reviewer. If the customer had a bad experience, thank them for their feedback, apologize with sincerity, and then work on a satisfactory solution. 

When you’re able to turn that negative review into a positive one, ask permission to post the fact that the issue was resolved. The key is to act immediately to convert the negative review into a positive one. 

After receiving a negative review, take the time to respond tactfully. Below is an example of a company responding respectfully to a poor review? 

Replying in earnest to an unfavorable review will show readers that you care. It may also transform a negative digital asset into a positive one.

3 Ways to Improve the Customer Journey Experience with Personalization

If you’re a smart marketer, you know that the customer journey should not just be a shove down the sales funnel. It should be a bona fide experience that’s been tailored to the wants, needs and expectations of the customer.

Source

Here are three great ways to accomplish that journey in your next campaign.

Learn More:

The Complete Guide to Getting Started With Website Personalization

How AI Is Shaping the Future of Content Marketing and Personalization

Buyer’s Journey 101: What Your Email Data Says about Your Customers

Attract the Right Prospects with Buyer Personas (Includes Step-by-Step Templates!)

7 Segmentation Mistakes that Will Cost Your Business Money

1) Segment Your Customer Base

Enough can’t be said about the power of the segmentation process in email marketing, yet many email marketers aren’t taking advantage of this powerful technique.

Among those who do use email segmentation:

39% see increases in their open rates

28% notice their opt-out and unsubscribe numbers decreasing

24% note better email delivery rates, better leads, and the mother lode — increased revenue

Let’s look at one reason this is happening. According to Adobe’s Digital Index, 41% of online sales are generated by 8% of repeat customers:

That’s the loyalty part of the marketing equation at work.

By using behavioral tracking and other relevant data, you can target your email customers to help boost your email’s relevance and let your audience know you’re tuned into — and care about — their needs.

Source

Some data that’s useful for segmentation includes:

Purchasing Behavior

When your customers reach specific spending levels, they’re taken on a customized VIP journey that gives them added benefits like coupons, awards and special discounts. You can also use their past purchases to recommend additional items of interest.

Some experts recommend breaking down customer behavior into “personality types,” like:

? Persuadable buyers

? Buyers that need proof

? Risk-averse buyers

? Price-conscious buyers

? Buyers who research before purchasing

? Buyers who don’t have an urgent need

This is by no means an exclusive list, but it’s a great peek into the array of purchasing behaviors you can use to create segments for your marketing efforts.

Learn More:

How to Optimize Your Content Strategy with the Buyer’s Journey

Beyond the Newsletter: You’ve Got Their Email, Now What?

How AI Helps Add Personalization to Your Email Campaigns

11 Digital Marketing Trends You Can No Longer Ignore in 2019

Stage of the Journey

You can also segment your audience based on where your customers are in the marketing journey, which allows you to provide content that’s relevant to each stage.

For example, you could provide awareness content like video ads for the new subscriber or persuasive content like case studies for those getting close to making a purchase.

Benefit Seeking

If you segment according to the benefits your audience is seeking, you’ll be able to offer more relevant products that are personalized to each segment. For example, a retailer could segment their audience into groups of those seeking low prices, high quality, organic materials or even designer name brands.

While purchasing behavior, journey stage and benefits are just a few of the ways you can fine-tune your audience segments, other options include:

? By loyalty

? By usage level

? By experience (satisfied vs. unsatisfied customers)

? By interest

By engagement level

There are a number of ways to divide your audience into the most relevant, related groups so you can market to them more personally — and efficiently.

 Personalize Your Brand

Supercharging the personalization experience for your customers is not just about fine-tuning the marketing product that lands in their inbox — it’s about forging real connections.

There’s no better way to do that than to send marketing emails from a real person in your organization rather than from a simple outbox address. When HubSpot did this, they saw their click-through rate jump from 0.73% to 0.96% with an additional 292 clicks added to the total:

Customers want to interact with real, flesh-and-blood people and their behavior shows it.

If you want to add even more power to those “from-a-real-human” emails, experiment with the tone and language of the emails themselves, adding pronouns like “I,” “our,” and “we” to speak directly to your prospect.

To keep your interaction consistent, make sure your landing pages match the expectations you’ve created in your email audience. For example, using one strong CTA in your email that sends customers to an “action” landing page that matches the message, tone and design of your email provides a smoother and more cohesive experience.

Ensuring that you have a bespoke email — and landing page — for each segment of your customer base amps up the power of this technique further. When fitness company Nuffield Health employed this email/landing page match method in a new campaign, their conversion rate shot up from 1% to 8%.

Learn More:

5 Ways You Can Use Your Thank You Pages to Boost Conversions

How to Create a Persona-Driven Content Strategy for Online Education

How Machine Learning Is Transforming Content Marketing

4 Bullet-Proof Ways to Increase Customer Retention (and Increase Sales!)

3) Pull the Trigger on Emails

We talked about segmenting your audience based on behaviors earlier, and here’s another reason this pays off: Sending emails triggered by behavior has a 152% higher open rate.

If you take these automated trigger emails and personalize them, you’ve got a highly open able email marketing tool that will also capitalize on the growing relationship between you and your customer to prompt action.