AEM Assets Journey Optimization using Adobe GenAI

If your organization uses Adobe Creative Cloud and Experience cloud tools, along with Gen AI, this article will be helpful to optimize your digital asset's creation-go-live journey. Below are high level steps to achieve partially automated creative assets go-to-market implementation:

1.? Here’s how a photograph of one of the Honeywell products (printer) looks like on web.

2.????? To edit the background/add any other elements in photoshop, let’s open the image there:

3.????? I am not a creative designer who is well versed with Photoshop/Illustrator. I simply used the latest “Generative Fill” option that is integrated in Photoshop (Adobe Firefly GenAI feature). With a text to image prompt, I was able to generate image variations (no need of complex selection/masking/layering etc.) the work is done with a single click. Results below:

V1

V2

V3

4.????? The next step is to configure Adobe Asset Link in CC Apps: https://experienceleague.adobe.com/docs/experience-manager-learn/assets/adobe-asset-link/setup.html?lang=en ?

5.????? This will integrate AEM Assets (eDAM) with Photoshop, providing a creative resource additional rights to upload digital assets to eDAM repository.

Access and use or edit content stored in AEM Assets directly in Creative Cloud desktop apps. E.g., Asset link plugin in Indesign below:

6.????? Here’s more info on the integration and flow: https://experienceleague.adobe.com/docs/experience-manager-learn/assets/creative-workflows/adobe-asset-link.html?lang=en

7.????? Here's how Adobe Asset Link authentication works in the context of Adobe Identity Management Services (IMS) and Adobe Experience Manager Author.

We need Enterprise Federated IDs for both Creative Cloud and AEM Assets to make sure this integration works fine.?

Near-Future State

Instead of integrating Asset Link feature in CC apps, we can directly work in Adobe Express (web tool), which has an inbuilt AEM Assets Integration. This feature is available only with AEM Assets as a Cloud Service (AEMaaCS), which I am yet to upgrade to.

https://experienceleague.adobe.com/docs/experience-manager-cloud-service/content/assets/integration-adobe-express/addon-adobe-express.html?lang=en

Thank you for reading! Inbox me if you have any questions.

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