Autumn Insights: What the September 2024 UK Benchmark Report Reveals for Video Performance

As people start to enjoy pumpkin spice lattes, the air gets crisp, and the leaves turn, so do market conditions. This autumn can be a perfect time to reflect on recent trends and gear up for the year's final quarter. The September 2024 UK Benchmark Report offers fresh insights into the world of video content and actionable takeaways for anyone looking to improve their video strategy.

Key Findings from the September UK Benchmark Report

1. Baillie Gifford Maintains Its Top Spot Baillie Gifford continues to reign as the most-watched company, holding onto its leading position for yet another month. Known for its forward-thinking investment strategies, Baillie Gifford's dominance reflects the high level of interest in innovative and growth-driven perspectives across the financial industry.

2. Artificial Intelligence Takes the Lead In a significant shift, Artificial Intelligence has surged to the top of the most-watched topics. Moving up from third place, this is a clear signal that AI is not just a buzzword but a crucial element in shaping future investment strategies. As AI technologies continue to evolve, investors are increasingly seeking insights into how these advancements will impact global markets and sectors.

3. Sustainable Investing Holds Steady Sustainable investing remains the second most-watched topic, showing that ESG (environmental, social, and governance) considerations are still at the forefront of investors' minds.?

4. Global Equities Return to the Top 10 After a brief absence, Global Equities has re-entered the top 10 most-watched topics. As markets react to geopolitical tensions and shifting economic policies, the global outlook remains a focal point for investors.?

5. Average Views Per Video Reach 275 With an average of 275 views per video, engagement with financial content remains healthy.?

6. Most Watched Video: Global Investment Outlook with Robert Peston The most-watched video this month, Global Investment Outlook with Robert Peston , showcases experts from featuring Baillie Gifford, Lazard Asset Management, and RBC Brewin Dolphin discussing the investment outlook for the US, Asia, and the UK including the chances of a US recession, Federal Reserve rate cuts, China’s slowdown, and the upcoming US election.

What This Means for Your Video Strategy

Autumn is a time for reflection and preparation as we head into the final quarter of the year. With Artificial Intelligence rising to the forefront, now is the time to capitalise on this interest by creating content that explores the practical applications of AI in investment management. Additionally, the continued popularity of Sustainable Investing suggests that investors are hungry for strategies that not only deliver returns but also align with ethical and environmental principles.

The resurgence of Global Equities in the top 10 is another indication that investors are keen to diversify their portfolios as global markets evolve. Offering insights on geopolitical trends and global diversification strategies could help you connect with your audience in a meaningful way.

Looking Ahead

As the days grow shorter and cooler, the insights from the September UK Benchmark Report provide a roadmap for the months ahead. Now is the perfect time to refine your video strategy and ensure your content resonates with the trends shaping the future of finance.

For more in-depth insights and detailed performance metrics, be sure to check out the full September 2024 UK Benchmark Report here .