Is AdWords Right For Your Business?

AdWords can be an effective use of your marketing budget for all types of businesses. Do you work in a long lead cycle which requires you to generate new sign-ups or registrations? Do you offer a service that can only be served to a specific geographic area?  Are you a local pizza shop?

All of these business models could benefit from Google AdWords' ability to lower your CPA and drive qualified traffic to your businesses site.

What are some benefits for my business?

Google Adwords is a system that Google developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. Managed correctly, Google Adwords can be an efficient, cost effective method of connecting with your potential customers. 

The downside

The downside to Google Adwords, is it takes time, patience, skill, and management to ensure your business gets the most out of the investment.

The upside

Location Targeting: Google AdWords allows you to target specific geographic locations. For each ad campaign, you can select locations where your ad can be shown. You are able to choose locations such as countries, areas within a country, cities, territories, or even a radius around a location. More importantly, AdWords allows you to target people searching for or viewing pages about your targeted location, even if they may not be physically located in your target location.

Mobile Targeting: Enhanced campaigns allows advertisers to target mobile device users. This is especially important because the mobile consumption of information and mobile search queries are growing exponentially each year. At the same time, devices are evolving quickly with a growing list of capabilities so enhanced, mobile targeting with Google AdWords provide new opportunities to target the right audience at the right time. This is especially important for advertisers who want to customize their ad text or extensions to grab the attention of customers when they’re viewing the ad on a mobile device.

Time Targeting: AdWords allows advertisers to select specific hours during the day for optimal targeting.

It’s very easy to measure your return on investment (ROI). Having a dedicated team managing the advertising regularly optimises the campaigns, including fine tuning keywords/ads/ad groups which will ensure your metrics improve over time.

The primary benefits of using Google Adwords, is that it’s extremely cost-effective. You only pay when someone clicks on your ad and you determine exactly how much you want to spend.

Emmanuel McCoy

SEM Manager at SalesX